Al Sayer holds road safety campaign for children

Al Sayer Holding as part of its Corporate Sustainability & Social Responsibility - ‘Live the Moment’ campaign continued to educate the younger generation about road safety habits and inform the consequences of not complying with road safety. Corporate Excellence Department, Toyota Technical Training Centre, Car Rental division, and Lexus unit of ALSAYER Holding collaborated with the NGO partner SAHI (@9aa7y) for the campaign on road safety at Reborn Academy for Early Education, Al Sadiq and at Al Najat School Salmiya.

Increasing road accidents in Kuwait continues to be a major cause of concern to the society and statistics indicate that nearly all traffic accidents and violations recorded are related to crossing of red signals, excessive speeding, use of mobile phones and reckless driving.

The program engaged 250+ students from different age groups including KG2 and High schools grade, their teachers along with ALSAYER volunteers and SAHI Team for spreading awareness about orderly driving practices for safer roads. Children also watched interactive animated road safety videos and participated in an on-stage play with SAHI Team to experience ‘Learn through Fun’. The High School students of Al Najat School Salmiya received demonstration on the functioning of seat belts, air bags during accidents along with the industry leading safety options featured in Lexus LS 350.

Nehad AlHaj Ali Deputy Group Manager Corporate Excellence said “Our aim is to spread awareness to reduce accidents caused due to negligence. ALSAYER delivers cars equipped with advanced technology functions and innovative vehicle safety features, to contribute to reducing fatalities. We are continuously working together with our partners to build highly effective and responsible automobile society who respect safe driving.”

At Reborn Academy children experienced Toyota Prius Hybrid car world’s first mass produced hybrid car that runs both on gasoline and battery operated electric engine with minimum carbon footprint. ALSAYER Toyota Technical Training Centre Team held a demonstration to highlight the benefits of Prius Hybrid which included touch and feel of tools specially designed for Hybrid cars.