Renault launches ‘Koleos Karaoke’: A Middle East-wide singing competition

KUWAIT: Renault Middle East has launched a singing competition across its showrooms to celebrate its Proud Sponsorship of the region’s biggest TV show; The Voice Arabia.

The ‘Koleos Karaoke’ competition will visit showrooms across the GCC for one weekend only, where customers who test drive any Renault model will automatically qualify to take part in the singing competition for a chance to win one of three brand-new Renault Koleos SUVs. On 14th, 15th, 16th April, the competition will be at Abdulmohsen Abdulaziz Al-Babtain showroom in Al-Rai, 4th ring road. A custommade recording studio has been installed inside Renault’s most popular SUV allowing participants to read and sing song lyrics from Renault’s soundtrack on its Voice Arabia TV advert on a screen integrated into the dashboard, as well as film their performance on cameras mounted inside the car.

Each performance of the unique track, composed especially for Renault by music producer, Wael Kodeih, will appear on a dedicated website where members of the public can vote for their favorite video performance. Each week, the five most popular videos will be short-listed and entered into a grand finale when, in the final week of the competition, three winning videos will be randomly selected in a prize draw and the singers will be awarded a brand-new Renault Koleos.

Renault’s cleverly composed TV advert music track journeys through several genres of Arabic music from a traditional baladi rhythm to Lebanese hip hop and was inspired by Renault’s Multi-Sense(r) system which adapts the car to suit the driver’s mood by subtly changing aspects of the car’s handling from throttle pedal response, engine notes and steering weight, to the colours on the instrument display and interior lighting ambience in the cabin.

Commenting on the partnership, Marwan Haidamous, Managing Director of Renault Middle East said, “The Voice is the region’s most popular TV show and attracts the world’s biggest brands as sponsors, so of course it was the natural choice for us to reach the show’s wide-ranging family audience in the Middle East. Now we’re inviting those families to come along to one of our showrooms, experience one of our cars for themselves and have some fun with the Koleos Karaoke whilst they’re with us. We are encouraging customers to embrace their ‘passion for life’ with us, and, you never know, if they record a memorable karaoke performance they could be driving away in a Koleos of their own!”

The Renault Koleos Karaoke competition will be in showrooms for one week only during the following weekends:

Dubai (Arabian Automobiles Co) & Riyadh (Gulf Advantage Automobiles): 5th, 6th & 7th April Oman (Suhail Bahwan Automobiles LLC): 7th, 8th & 9th April

Beirut (Bassoul & Heneine) & Damam (Gulf Advantage Automobiles): 12th, 13th & 14th April Kuwait (Abdulmohsen Abdulaziz Al Babtain): 14th, 15th & 16th April

Abu Dhabi (Al Masaood Automobiles), Bahrain (Y.K. Almoayyed & Sons) & Jeddah (Gulf Advantage Automobiles): 19th, 20th & 21st April.