Just­clean: First laun­dry ap­pli­ca­tion in Kuwait

Easy and con­ve­nient, just­clean part­ners with 90 laun­dries

Kuwait Times - - Front Page - By Nawara Fat­ta­howa

KUWAIT: just­clean is the first on­line laun­dry plat­form ser­vic­ing all of Kuwait. Peo­ple can choose their fa­vorite laun­dry and sched­ule pickup and de­liv­ery, all from the con­ve­nience of their phone. Hav­ing started with only 15 laun­dries, just­clean has grown to part­ner with 90 laun­dries in less than two years. just­clean makes the way peo­ple do their laun­dry eas­ier and more con­ve­nient.

Founded as Mas­bagti, and later re­branded to just­clean, the two Co-Founders Athbi and Nouri Al-Enezi are find­ing their path as en­trepreneurs with the guid­ance and sup­port from the Faith Cap­i­tal Hold­ing team. In an in­ter­view with Kuwait Times, Athbi, Nouri AlEnezi and Mo­hammed Jaffar, Deputy Chair­man and CEO of Faith Cap­i­tal, spoke about just­clean and the ser­vices it of­fers to its cus­tomers across Kuwait.

Kuwait Times: What is just­clean?

Athbi: It is all of your laun­dry clean­ing so­lu­tions in one place.

Nouri: It’s not only clothes that can be sent to the laun­dry - items such as car­pets, bags, toys and any del­i­cate fab­rics, in­clud­ing wed­ding dresses, can all be sent through just­clean. Our Cus­tomer Care team is al­ways ready and avail­able to sup­port cus­tomers.

KT: How did the idea of just­clean come about?

Athbi: It started when I had a cor­po­rate job and al­ways had to wear suits to work. One day I had to send my suit to be cleaned and there was noth­ing else avail­able to wear. I ended up tak­ing a sick leave and stay­ing home.

Nouri: We saw all the dif­fer­ent laun­dries in Kuwait and asked our­selves: How could we com­press all of these laun­dries in one place and mod­ern­ize the tra­di­tional way of do­ing laun­dry.

Athbi: We re­mained de­ter­mined for this dream to trans­form into re­al­ity. We even worked from our car; and al­though we en­joyed ev­ery minute of it, we knew we wanted more.

Mo­hammed Jaffar: Two young am­bi­tious en­trepreneurs who re­fused to suc­cumb to ob­sta­cles are forg­ing their path and the path of oth­ers. With be­lief, pas­sion, ded­i­ca­tion and a will to learn, op­por­tu­ni­ties are lim­it­less. KT: You went from hav­ing an of­fice in a car to be­ing in Al Hamra Busi­ness Tower, how have you man­aged to grow so rapidly in the last 12 months?

Athbi: There is no one an­swer. Af­ter we joined the Faith Cap­i­tal fam­ily, they helped us get on board the right peo­ple. A year ago, it was just my brother and I now we have over 40 peo­ple, rang­ing from op­er­a­tions, sales, tech­nol­ogy and so on.

Nouri: An­other thing that we got from Faith Cap­i­tal was ex­per­tise and the knowhow of when, where and how to in­vest our money. So, when we first started as Mas­bagti, we would go to a laun­dry owner and for KD 15, we would run In­sta­gram ad for them. Now we ad­ver­tise on all dig­i­tal and so­cial me­dia chan­nels and con­tin­u­ously an­a­lyze and op­ti­mize based on re­sults.

Mo­hammed Jaffar: When you are start­ing as a young en­tre­pre­neur, you have to be care­ful in choos­ing your team. You have to find the right bal­ance be­tween pas­sion and ex­per­tise. Peo­ple with the real en­tre­pre­neur­ial spirit are will­ing to go the ex­tra mile for what they be­lieve in.

KT: Would you at­tribute your suc­cess to any­thing else?

Mo­hammed Jaffar: To the be­lief that suc­cess is not in the hands of you and I. One should have com­plete faith - that it is in the hands of Al­lah (SWT). What we aim to do is bring the busi­ness prac­tices of the west with what our faith teaches us in terms of how to con­duct a busi­ness and merge them to­gether.

Nouri: To add to what Mr Mo­hammed is say­ing, we are not only a profit driven busi­ness. We care about our com­mu­nity and giv­ing back to it. We im­ple­mented a pol­icy that with just­clean, ev­ery or­der a per­son places con­trib­utes to help­ing a per­son in need.

Athbi: We started a pro­gram called just­good, where we spon­sor char­ity events, col­lab­o­rate with other or­ga­ni­za­tions or di­rectly help peo­ple by vis­it­ing the less for­tu­nate on a monthly ba­sis and help­ing them.

KT: What is next for just­clean?

Athbi: Now that we have the busi­ness mov­ing ahead, we feel it is the right time to ven­ture out of Kuwait.

Nouri: We have started the process and just­clean will be go­ing to the UAE soon, fol­lowed by an­other GCC coun­try.

Mo­hammed Jaffar: Be­yond geo­graph­i­cal ex­pan­sion, we are al­ways lis­ten­ing to the cus­tomer and look­ing into what is our next prod­uct of­fer­ing.

KUWAIT: Staff work­ing at just­clean of­fice in Al Hamra Busi­ness Tower, Kuwait City.

Mo­hammed Jaffar stand­ing in be­tween Nouri Al-Enezi (left) and Athbi Al-Enezi (right).

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