Justclean: First laundry application in Kuwait
Easy and convenient, justclean partners with 90 laundries
KUWAIT: justclean is the first online laundry platform servicing all of Kuwait. People can choose their favorite laundry and schedule pickup and delivery, all from the convenience of their phone. Having started with only 15 laundries, justclean has grown to partner with 90 laundries in less than two years. justclean makes the way people do their laundry easier and more convenient.
Founded as Masbagti, and later rebranded to justclean, the two Co-Founders Athbi and Nouri Al-Enezi are finding their path as entrepreneurs with the guidance and support from the Faith Capital Holding team. In an interview with Kuwait Times, Athbi, Nouri AlEnezi and Mohammed Jaffar, Deputy Chairman and CEO of Faith Capital, spoke about justclean and the services it offers to its customers across Kuwait.
Kuwait Times: What is justclean?
Athbi: It is all of your laundry cleaning solutions in one place.
Nouri: It’s not only clothes that can be sent to the laundry - items such as carpets, bags, toys and any delicate fabrics, including wedding dresses, can all be sent through justclean. Our Customer Care team is always ready and available to support customers.
KT: How did the idea of justclean come about?
Athbi: It started when I had a corporate job and always had to wear suits to work. One day I had to send my suit to be cleaned and there was nothing else available to wear. I ended up taking a sick leave and staying home.
Nouri: We saw all the different laundries in Kuwait and asked ourselves: How could we compress all of these laundries in one place and modernize the traditional way of doing laundry.
Athbi: We remained determined for this dream to transform into reality. We even worked from our car; and although we enjoyed every minute of it, we knew we wanted more.
Mohammed Jaffar: Two young ambitious entrepreneurs who refused to succumb to obstacles are forging their path and the path of others. With belief, passion, dedication and a will to learn, opportunities are limitless. KT: You went from having an office in a car to being in Al Hamra Business Tower, how have you managed to grow so rapidly in the last 12 months?
Athbi: There is no one answer. After we joined the Faith Capital family, they helped us get on board the right people. A year ago, it was just my brother and I now we have over 40 people, ranging from operations, sales, technology and so on.
Nouri: Another thing that we got from Faith Capital was expertise and the knowhow of when, where and how to invest our money. So, when we first started as Masbagti, we would go to a laundry owner and for KD 15, we would run Instagram ad for them. Now we advertise on all digital and social media channels and continuously analyze and optimize based on results.
Mohammed Jaffar: When you are starting as a young entrepreneur, you have to be careful in choosing your team. You have to find the right balance between passion and expertise. People with the real entrepreneurial spirit are willing to go the extra mile for what they believe in.
KT: Would you attribute your success to anything else?
Mohammed Jaffar: To the belief that success is not in the hands of you and I. One should have complete faith - that it is in the hands of Allah (SWT). What we aim to do is bring the business practices of the west with what our faith teaches us in terms of how to conduct a business and merge them together.
Nouri: To add to what Mr Mohammed is saying, we are not only a profit driven business. We care about our community and giving back to it. We implemented a policy that with justclean, every order a person places contributes to helping a person in need.
Athbi: We started a program called justgood, where we sponsor charity events, collaborate with other organizations or directly help people by visiting the less fortunate on a monthly basis and helping them.
KT: What is next for justclean?
Athbi: Now that we have the business moving ahead, we feel it is the right time to venture out of Kuwait.
Nouri: We have started the process and justclean will be going to the UAE soon, followed by another GCC country.
Mohammed Jaffar: Beyond geographical expansion, we are always listening to the customer and looking into what is our next product offering.
KUWAIT: Staff working at justclean office in Al Hamra Business Tower, Kuwait City.
Mohammed Jaffar standing in between Nouri Al-Enezi (left) and Athbi Al-Enezi (right).