X-cite achieves major breakthrough in cooperation with City Centre Group

Kuwait’s largest electronic retailer opens four stores at City Centre branches

KUWAIT: X-cite by Alghanim Electronics, Kuwait’s largest electronic retailer, recently partnered with City Centre to become its exclusive electronics store, a partnership that marks X-cite’s unceasing success in the local market.

In coordination with City Centre in Kuwait, X-cite chose strategic City Centre branches where X-cite made its new home. Four new stores recently opened at key City Centre locations at Salmiya, Dhajeej, Jahra and Dasma. X-cite’s new locations make the electronic retailer further reduce the distance to customers as it is now present in City Centre’s strategic branches in the same identity, design and service that is seen in its other locations, a factor that asserts the retailer’s leadership in the local market and its growing regional excellence. The new locations provide their full range of products with store areas exceeding 1000 sq/m.

On the occasion of the opening in Salmiya, Fernando Lopez- Vice President of X-cite, said: “We are proud to be collaborating with an esteemed institution like City Centre and we believe that this new partnership plays a pivotal role in our expansion and growth plans. It is, indeed, the perfect opportunity to reinforce the key pillars behind our brand: all-inclusive offerings, convenience, and excellence in customer service”.

Diverse services

X-cite has established itself as a leading brand in providing the latest electronic products to its customers due to its strong ties with international brands in the electronics sector. Continuously seeking to satisfy the needs of its customers, X-cite provides diverse services that enable customers to experience products and interact with them whether it is in the retailer’s showrooms or through its website that is designed to make online shopping a fast and easy experience. To ensure peace of mind, X-cite offers shoppers a wide range of supporting services including a state-of-the-art maintenance center and aftersales services at its large showrooms across Kuwait. Additional range of services includes free delivery, payment with installments, X-care warranty and Pick up instore service.

City Centre operates the largest hypermarket in the country in terms of number of square feet. The hypermarket offers its customers the widest selection of products in all categories at the best prices including a full line of groceries with an extensive selection of imported products from the US, UK and Europe as well as fashion, footwear, household, toys, linen, stationary, luggage, perfumes and beauty.

Through its customer-centric concept, X-cite offers customer’s competitive quality and prices to serve every segment of its customer base, providing them with the highest level of service as well as engaging with them and earning their trust through supporting services and offerings. X-cite also enables customers to shop from the comfort of their homes through its free mobile app and website, www.xcite.com.

City Centre Group established in 1999 is the first private hypermarket in the country and has grown into a leading name in the world of retail shopping in the Middle East and the Levant. City Centre Group, which is now operating supermarkets and convenience stores, has a simple vision: Offering customers a great shopping environment at the best prices. Already renowned for its extensive range and large-scale promotions, City Centre

continues to reinvent itself, engaging with customers through social media while continuously improving their shopping experience by upgrading its store operations, with the ultimate objective to exceed its customers’ expectations. City Centre and X-cite cooperation will surely enhance the shopping experience by offering a wide range of digital and non-digital electronics and appliances.