AUB participates in KRCS campaign

KUWAIT: As part of its wide-ranging social responsibility program during the holy month of Ramadan, Ahli United Bank (AUB) has distributed food items to families in need, in cooperation with the Kuwait Red Crescent Society (KRCS), under their campaign ‘Saed Tasa’ad’, which translates to ‘Help to make people happy’. KRCS initially launched this campaign, which will continue throughout the holy month of Ramadan, with the cooperation of and coordination with the Kuwaiti private sector. AUB’s participation is an extension of the bank’s efforts in supporting and promoting social programs that aim at enhancing living conditions for families in need and to bring happiness upon them during the holy month.

A team of volunteers from the bank’s staff including Tareq Mahmood, AUB’s Senior Deputy Chief Executive Officer, took part in the volunteering campaign. Commenting on the campaign, Sahar Dashti, AUB’s Deputy General Manager responsible for the bank’s corporate social responsibility program said “Our participation in the ‘Help to make people happy’ campaign in collaboration with the Kuwait Red Crescent Society is considered a clear continuation to the wide variety of initiatives that AUB drives annually during the holy month of Ramadan, where the bank ensures that its social and human services are delivered across society in Kuwait.”

Moreover, through this campaign, AUB aims to encourage its employees to participate in leading social initiatives while embedding the core values of social inclusion by taking part in similar activities that aim to serve the wider public, instill the true meaning of giving as well as activating their social roles.

Dashti added, “Our participation in the ‘Help to make people happy’ campaign and offering support to those in need during the holy month of Ramadan, reinforces our core values, ones which provide us with a good opportunity to fulfill our responsibilities towards others who are in need. Such experiences have proved that the power of giving is a strong force for good which can provide very positive results in improving individuals’ well-being and happiness.”

Furthermore, Dashti thanked the Kuwait Red Crescent Society for its untiring efforts towards launching the ‘Help to make people happy’ initiative which proved its strength and ability to reach families that are in need. AUB enjoys a strong and successful track record of working with the Kuwait Red Crescent Society across a wide range of social programs.