All-new Ford truck F-MAX to offer power, efficiency and top technology

The 2019 International Truck of the Year winner

KUWAIT: The all-new Ford Trucks F-MAX launched at the 67th IAA Commercial Vehicles in Hanover, Germany. The F-MAX takes its name from Ford’s legendary F Series, and stands out in terms of its size, high level of comfort and durability. These attributes helped the F-MAX win the prestigious International Truck of the Year award, a competition adjudicated by 23 judges from 23 European countries. This award marks outstanding success for the new F-Max.

The F-MAX will set a new benchmark and will make a name for itself among the leading global brands in the heavy commercial segment. The new F-MAX was designed and tested by 500 Ford Otosan engineers over a 5-year period. Tests were carried out in 11 countries on 4 continents using 233 prototype units. This involved 15,500 hours of lab testing and 5 million kilometers of road testing.

“Ford Trucks has a very challenging promise. Saying “sharing the load” as a brand promise, we commit our self to understand customers’ needs and share all kind of load that they might have.” said Haydar Yenig¸n, CEO of Ford Otosan. “We developed our new tractor with Ford’s principles of comfort, power, efficiency and technology at its heart. To ensure that the design guarantees the most, in terms of efficiency and practicality, we examined every part and every detail over and over again.”

Comfort of home

The F-MAX offers comfort and luxury with its 2.5m-wide cab along with its modern design and driver-focused approach. The design of the cockpit-style dashboard ensures all functions are within easy reach. Even minor details are incorporated to enhance the pleasure of the driving experience. The sense of spaciousness in the cab is key.

The F-MAX provides all of this with its flat floor providing 2160mm of floor-to-ceiling height and 260 mm of seat adjustment. Furthermore, the F-MAX offers drivers very generous airplane-style patented storage, and an innovative and groundbreaking 90 degree foldable upper bed. It even has a braking feel that is similar to that of a car. Furthermore, it offers best-in-class NVH and interior quietness thanks to its best-in-class torsional cab stiffness, lower engine noise and sound absorptive trim design.

The new F-MAX offers a range of storage that is roomy and easily accessible. Airplane-style over bed storage, spacious overhead storage and exterior storage areas on both sides of the vehicle are all easy to use and easy to clean. The vehicle’s threelevel door opening angle means that when it comes to getting into and out of the cab, the F-Max is amongst the leaders. The fully sealed and water/dust-proof step cover make drivers feel that they are stepping into their own homes.

The powered interior lighting controls from the bed area and driver compartment, automatic climate control systems and steering wheel adjustment features; all offer comfort in the cabin. A mini fridge and coffee maker included in some models offer drivers additional comfort.

Power & Efficiency

Cost of ownership is a key factor for the new F-MAX. F-MAX covers the three areas of cost of ownership. The new F-MAX offers a high performance engine with 500PS, 2500Nm and 400 kW braking power. Superior aerodynamics, powertrain calibration and technical features also ensure outstanding performance in terms of fuel consumption with a 6 percent margin of improvement over previous models. Technical features include E-APU technology, eco-roll function, predictive cruise control (Max Cruise). Up to 7 percent reduced maintenance costs and long service intervals reduce the total cost of ownership. F-MAX’s Ecotorq engine offers maximum performance and minimum fuel consumption under any road conditions.

Cutting-Edge Technology Ford Trucks offers a revolutionary technology ‘’ConnecTruck’’ with the new F-MAX. ConnecTruck offers a wide-range of benefits, which include remote monitoring of the vehicle using remote diagnostic and over-the-air software, special topographic map means that FMAX is able to analyze road conditions, allowing the vehicle to drive at optimum speeds, thereby reducing fuel consumption by up to 4 percent. Furthermore FMS Integration allows the ConnecTruck Module & Ford Trucks cloud to act as a data gateway for third-party fleet management systems to access selected vehicle data. The F-MAX offers drivers invaluable assistance on the road thanks to features such as Adaptive Cruise Control, Predictive Cruise Control (Max Cruise) with speed tolerance choices, Advanced Emergency Brake System, Hill Launch Assist, Lane Departure Warning, Adjustable Speed Limiter Device and Electronic Stability Control.