Thousands of customers gather at Ooredoo’s iPhone launch event
Customers get free cover, screen protector with every purchase
KUWAIT: Continuing its annual Apple launch event since 2014, Ooredoo Kuwait took the lead in launching Apple’s latest devices; iPhone XS and XS Max; at midnight on Saturday amidst a vast number of customers who came to the headquarters in the heart of Kuwait City in order to get the devices which were paired with an exclusive unprecedented offer making this the biggest and most exciting launch event in Kuwait.
The head office branch welcomed thousands of customers who went above and beyond to ensure that they gain from this exclusive offer which was available for 8 hours only. The offer consisted of the KD40 Shamel Mobile package with either an iPhone XS or an iPhone XS Max inclusive of unlimited local calls, unlimited internet, 12 free Ooredoo Passports in addition to a free subscription to Ooredoo’s digital entertainment partner from StarzPlay for 24 months, offering a huge library of Hollywood and Bollywood movies and TV shows plus dedicated Arabic content. In addition, customers enjoyed a KD100 referral voucher that enables them to receive further discounts on both iPhone XS models.
Social Media
In addition to the heavy attendance of customers; a number of celebrities participated in the launch including Aboudka, Hamad Qalam, Ahoud Al-Enizi, , Dana Altuwairesh, Hamad Al-Rahmani, Yaqoub Boushehri, Mahmoud Boushehri, and the television hostess Amani AlKanderi. They ensured to convey a vivid picture of the event with details before and after the launch.
Apple’s representatives
Representatives of Apple were also present at the event and joined the leaders of Ooredoo; employees and customers in the launch of the latest devices. They also praised the activities of this celebration and expressed their thanks for the efforts of all employees involved in the success of the launch. The representatives also stressed on the continued strong partnership between Apple and Ooredoo Kuwait.
Small businesses and cafes
The company was also keen on ensuring that the customers received special hospitality while they waited in line and allocated a place for restaurants and cafes where the audience enjoyed the most delicious and best food vendors in Kuwait varying from burgers and pizza to ice cream, coffee and others.
In addition, the company in collaboration with Chips store, gifted each customer a special iPhone XS and iPhone XS Max cases and screen protector after their transaction was complete. The customers praised this gesture and chose from a variety of cases that were available to them at a special booth placed near the exit of the event.
Five consecutive years of success
Corporate Communications Senior Director Mijbil AlAyoub said: “We are pleased to be celebrating with our customers for the fifth year in a row the launch of the new iPhone, in the biggest event in Telecoms for this year. This year we ensured that we continue to give customers the best and latest packages with competitive advantages and products; this comes from our values of caring and connecting. We also ensured that each customer who purchased the best offer in Kuwait receives a gift as gratitude for their attendance and support.”
Due to the high demand of the packages and arrival of thousands of customers; Ooredoo ensured that their employees would also be a part of this launch; and from their end multiple employees volunteered at the event which started at 10pm on Friday evening and ended at 5am this morning. The employee volunteers supported in organizing the queues inside and outside the branch alongside the external volunteers from Ooredoo’s volunteer program where they set an example in facilitating the entry and exit of customers into the branch; helping them and answering any inquiries they might have.
Special Relationship
From his end, Bader Al-Bader, Marketing Manager at Ooredoo Kuwait, stated that the success of these events are a reflection of the strong and strategic relationship between us and Apple. We are keen on cooperating continuously with Apple in order to provide our employees with the best experience in the world of telecommunications in tandem with the most exclusive offers that best suit the needs of our customers.
New generation of iPhone
iPhone XS and iPhone XS Max are the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level, featuring stunning 5.8-inch and 6.5inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone XS and iPhone XS Max bring an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance*, the most durable glass ever in a smartphone, a beautiful new gold finish that joins silver and space gray, and introduce Gigabit-class LTE for even faster download speeds. iPhone XS Max offers a more immersive experience with over three million pixels for videos, movies and games, offering the largest display ever in an iPhone. Both phones introduce Dual SIM to iPhone through the use of a nano-SIM and digital eSIM.
Ooredoo praised the Ministry of Interior for all its hard work; headed by Director of the traffic department in the Capital Governate Col. Nayef Al-Hajraf and Acting Director of the general security department in the Capital Governate Col. Nasser Al-Adwani; as they were present throughout the night and supported in keeping the customers safe.
Ooredoo geo filter on snapchat
Ooredoo designed a special geo filter for this event on snapchat on the night of the launch; the filter had the Ooredoo building with the hashtag of the night along with the company’s logo. This filter was used by all who attended the event and also by people around the area who were able to find the filter by location.