Vertuo, a versatile coffee machine that provides ultimate brewing experience
Nespresso Kuwait renovates one of its branches at 360 Mall
KUWAIT: Nespresso Kuwait renovated one of its branches in Kuwait at 360 Mall just in time for the official launch last week of its new coffee machine Vertuo, the next generation of at-home coffee systems. Vertuo is a new coffee system which is unique - an intelligent machine that can make coffee by using the newest technology which reads the barcode on coffee capsules.
At a touch of a button, Vertuo brewing technology offers high-quality coffee in a variety of cup sizes. Coffee lovers can now enjoy their favorite drink any way they like. The new Nespresso Vertuo is available in two models VertuoPlus and VertuoPlus Deluxe. Vertuo Plus comes in one color: White, white Vertuo Plus Deluxe is available in black and silver. The machines and coffee are now available at all Nespresso boutiques all over Kuwait.
“To make it easier to understand, Vertuo is a versatile and intelligent system that can fit all the needs of coffee lovers, from small to large servings,” Nespresso Middle East and Africa Regional Business Manager Julien Mario told Kuwait Times. “We have three sizes that can be served using the Vertuo. The coffee capsules will be placed in the machine, and it will determine the class of coffee and the size of coffee you want. It will automatically select the coffee you want, a unique trademark we named Centrifusion. It is predetermined by the machine, and the machine will work tirelessly to make your best coffee taste even better. The system will proceed if the right temperature and water flow are present. The water temperature must be same all the way to make it perfect from the first till the next coffee service,” he said.
Nespresso pioneered the portioned coffee segment with high quality espresso and has now redefined the large cup of coffee with the introduction of the new Vertuo brewing system. The name Vertuo is derived from the word “Virtuoso”, which means mastering an expertise. In this case, the name aims to underpin Nespresso’s mastering of the highest quality coffee for consumers’ pleasure.
Nespresso specializes not just in coffee machines and its accessories, but also sells the best coffee in town, hailing from various sources around the world. “This Nespresso concept is unique - delivering a new coffee concept to sophisticated coffee lovers in Kuwait. One of the best known Nespresso endorsers is George Clooney, whom we all consider the epitome of Nespresso clients. He embodies the entire group of clients because his personality is adored by men, women, youth and even LGBTs. Despite his age, he encompasses all generations, young and old. His image is so refined that all ages can relate to him,” Mario added.
With Nespresso, Mario said they managed to revive the coffee industry in Sudan. “Because of the war in many areas close to them, the coffee industry in Sudan was adversely affected, but we managed to revive it. But we don’t only have one country to produce the best coffee; in fact, our coffee comes from nine more countries, mostly located along the equator, that produce the best coffee. We partner not just to compensate for coffee, but what we want is sustainability and environment-friendly technology,” he added.
Nespresso has a 1 percent market share for coffee worldwide, sourcing from 120,000 farmers all over the world. “We have 900 agronomists. We have three coffee plants in Switzerland to make sure about the quality of the beans till our clients’ cup of coffee,” Mario said.
Currently, aside from 360 Mall, Nespresso has outlets at The Avenues mall and Al-Kout mall. Its presence here can be traced back to 1997. “We opened 22 years ago in Kuwait with our partner NESCO,” Mario noted. Nespresso Kuwait is doing great in Kuwait, especially since most Kuwaitis want the best for their families and offices. “We do have a very strong buying population of Kuwaitis for our products. They trust us and we are happy to provide the best for them. Knowing the capacity of people and the quality of life many Kuwaitis have, the machine of this type is the best, in addition to our best coffee ever,” he concluded.
How is the crema formed? What is the importance of crema?
Crema is a naturally formed foam of coffee and air. It is produced during the extraction process and is a sign of ultimate coffee quality, enhancing the tasting pleasure. The crema protects coffee aromas, sealing them in the cup until they are released as the coffee drinker enjoys his/her coffee. The crema allows consumers to benefit from the full aromatic profile. This is the first single-serve system to brew a large cup coffee with crema, as crema has traditionally been a feature of
espresso.
Why is there not an integrated milk solution?
With Vertuo you can easily get an outstanding in-cup result by simply pouring milk before the coffee is extracted. While the coffee is filling the cup, milk will nicely mix with the crema and the coffee to give a unique smooth and indulgent beverage.
Is Vertuo coffee the same as an Americano?
No. The new Vertuo system produces both authentic Espresso, Gran Lungo as well as large-cup coffee with an espresso style crema, bringing the signature of espresso to the world of coffee. An Americano is a coffeebased recipe, consisting of adding hot water to espresso, which doesn’t have any crema. The crema protects coffee aromas, allowing consumers to benefit from the full aromatic profile of the coffee.
Can I change the extraction parameters on Nespresso Vertuo to adapt the in-cup result to my preferences?
The Nespresso Vertuo system features an extremely high level of precision, designed with specific brewing parameters for each blend. Nespresso Vertuo utilizes an intelligent extraction system that recognizes each expertly developed and adjusts the brewing parameters (such as temperature, flow rate, rotational speed, and the time the water is in contact with the coffee) to deliver the best incup result. Each coffee is developed from the interplay between the extraction parameters and the coffee blends.
Can I regulate the heat of Nespresso Vertuo?
No. Specific extraction parameters are set for each blend, thereby optimizing each coffee to deliver the best in-cup result, and each coffee is developed from the interplay between the extraction parameters and the coffee blends.
How does Vertuo crema compare to Original crema?
The crema is part of the coffee character and as each coffee preparation is different, the crema also differs between the coffees. The crema of Original Espressos and Lungos is dense and creamy while the crema from the Vertuo is more generous.
What is the pressure of the Vertuo system?
Pressure is not the key parameter for systems based on Centrifusion technology. Over time, the ways in which coffee is extracted has evolved. Centrifusion is a revolutionary new technology, which works by spinning the capsule within the system. When rotation of the capsule starts, a pressure is applied due to the centrifugal forces. The final pressure will mainly depend on the water inlet pressure and the rotation speed, and reach values of around 2 bars.
How can you call this espresso if it is not produced in the same way as a traditional espresso coffee?
The sensory in-cup result for espresso brewed through Centrifusion is similar to that of espresso produced through high pressure extraction. Over time, the ways in which coffee is extracted have evolved.
Who designed the Vertuo machine?
Swiss designer Antoine Cahen.
Which machine partner built the Vertuo machine?
Nespresso has teamed up with different companies based in the European Union to produce Vertuo.