KIB empowers women by promoting their health

KUWAIT: As part of its leading social responsibility program, Kuwait International Bank (KIB) recently participated in an event titled ‘Stronger Heart,’ organized by the Kuwait Cardiac Society in cooperation with the Sabah Al-Ahmad Cardiac Centre and held at The Avenues Mall. Held on the occasion of World Heart Day, the event focused on the health of women’s hearts and aimed at spreading awareness amongst women about the causes of heart diseases and methods of prevention.

The event was held in the presence of cardiologists who provided medical advice to attendees and introduced them to the necessary steps to take in order to maintain a healthy heart and arteries for a healthier lifestyle. Additionally, the event also featured a number of sports activities and preliminary medical tests that included measuring blood pressure, body mass index and more.

Meanwhile, Senior Manager of the Corporate Communications Unit at KIB, Nawaf Najia, said: “We remain committed to participating in a diverse number of activities and initiatives that aim at spreading awareness and positively impacting the local community. In particular, we focus on health-related activities, as they promote the importance of regular health checkups as well as controlling diseases among people. ‘Stronger Heart’ sheds light on the importance of educating women and the community about the causes of heart diseases and preventing them through early detection.”

Najia also noted that KIB believes in the key role women play, as they represent half of the community. Without them, the community cannot move forward. Accordingly, the bank has called for every woman to take care of her health by means of a healthy diet and regular exercise; thereby enjoying a healthier life and a healthier future.

This year, World Heart Day focused on caring for the health of women’s hearts, clarifying the common misconception that heart disease affects men more than women. Not only is this not true, but everyone is just as vulnerable to heart disease if the proper precautions are not taken. It is also worth noting that medical studies have confirmed the necessity of heart examinations for women, as 50% of cases can be avoided through early detection.