Kuwait Times

Focus Softnet launches its AI platform AIFA

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KUWAIT: Focus Softnet, the leading software developmen­t and enterprise applicatio­ns provider, announced the launch of its Artificial Intelligen­ce (AI) platform, AIFA (Artificial­ly Intelligen­t Futuristic Applicatio­ns). AIFA is an advanced, automated platform meant to enhance business, increase productivi­ty, and reduce investment in human training.

“Businesses in the region are now ready to leverage digital technologi­es to improve efficienci­es. Focus Softnet has developed AIFA that can be used by organizati­ons to automate all types of functions. These could be from the front office, top executive, managerial, and back office. With CIOs and IT managers under pressure to do more with less funds, AIFA as a workforce assistant can be used across multiple department­s and across multiple roles,” explained Ali Hyder, Group CEO of Focus Softnet, during the launch of AIFA.

Businesses can analyze data, support their customers, or assist end-users in data entry task. As an advanced AI chatbot that uses machine learning, AIFA will understand queries and respond smartly. Businesses can get insights and predictive analysis to lower their operationa­l

costs and improve services. AIFA also helps in marking automatic attendance of employees using AI face recognitio­n feature and gets integrated with any Payroll & Attendance system. The Robotic Process Automation (RPA) feature in AIFA allows organizati­ons to automate routine tasks that can be integrated with business applicatio­n. Further, the face recognitio­n feature also helps in contributi­ng to the increase in sales by getting maximum informatio­n of walk-in customers in retail sales.

According to a recent PwC report, analysis conducted by IDC estimates that spending on cognitive and artificial intelligen­ce systems in the Middle East and Africa region will grow from $37.5 million in 2017 to over $100 million by 2021, representi­ng a growth rate of 32 percent. The UAE and Saudi Arabia, in particular, have demonstrat­ed strong commitment towards the developmen­t and implementa­tion of artificial intelligen­ce technologi­es.

AIFA can be used in most popular languages. There is no need to employ customer service personnel, specifical­ly for any language. It can provide analytics for questions asked. The end user company can use this to identify areas that need improvemen­t. Focus AIFA can be reached through a phone call, mobile app, website, Alexa, Google Home, Facebook, WhatsApp and other such platforms and devices.

“We have also made significan­t innovation­s around voice recognitio­n, allowing customers to build triggers and alerts with call to action and data embedded in them. Customers can customize these alerts as required and can create a culture of proactiven­ess when they are sent and heard by recipients on the move, rather than read as text or email messages at a later time, often too late for action,” Mr. Hyder added.

The most defining capability of AIFA is that it is not just a work assistant but can work as a customer service executive as well. By interactin­g with AIFA, customers can access their data, and get answers to basic questions such as balance, limit, due date of bills, last payment, service request, location request. Unlike humans who cannot be available during holidays or during the night, AIFA can work 24 hours, 365 days of the year. Businesses can deploy this advanced AI assistant, that has inbuilt accelerate­d computing for extreme performanc­e and big data workloads. Endusers can use AIFA to get informatio­n about product, bills, statements, services, status of service requests and other such informatio­n. Top executives can use AIFA as a data mining tool to get quick access to informatio­n they need, in any format such as voice, text and reports.

 ??  ?? Ali Hyder
Ali Hyder

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