ACK ‘goes pink’ to support Breast Cancer Awareness

The Australian College of Kuwait (ACK) launched its annual Breast Cancer Awareness Campaign. One of the main campaign goals was to encourage and highlight the importance of early detection and regular screening to ensure safety. The campaign organized by the Public Relations Department included several activities to raise awareness among ACK family, as well as many interactive activities on campus targeting employees and students, in addition to providing followers on social media networking pages with important scientific information and giving them instructions and advice related to it, thus reaching the largest segment possible.

Believing in the role and involvement of its students in social activities and the development of their personal skills, the Public Relations Department has formed a volunteering team for the awareness campaign to coordinate the activities and distribute leaflets that contain educational information on prevention methods and encourage them not to fear frequent screening because early detection can save lives.

Raising awareness of this issue is important for ACK as we believe in playing an active role in educating the community about basic health issues, said May Al-Musallam, Senior Manager of the Public Relations Department at ACK, “Similar events and our annual campaign that we launch targets all segments of the society and aims to raise awareness among them, especially women, to highlight the importance of early detection of the disease”.

May concluded that “out of social responsibility and a belief in the need to contribute and interact positively in all issues of concern to the community, whether health, developmental, voluntary or educational, we are always keen to create programs and activities that serve these issues and we are happy and proud by the feedback received from our students and with their constant contribution to all activities and events organized by the College”.