Harley-Davidson bikers enjoy morning Jaber Causeway ride

As part of US Embassy’s ‘Discover America’ activities

KUWAIT: US Charge d’Affaires and Deputy Chief of Mission Larry L Memmott flagged off on Friday a HarleyDavidson motorcycle ride on one of the longest bridges in the world - Sheikh Jaber Causeway. It was part of the activities of 11-day Discover America 2019 event being held in Kuwait.

“I am happy to be here to inaugurate this event. It’s a 10-day demonstration of our culture, tradition, music, food, restaurants, business, cars, education and today, motorbikes,” said Memmott. “Harley-Davidson is a proud American brand; in fact, it’s very iconic. It’s part of our cultural heritage and we are very proud of their achievements. If we talk about Harley-Davidson, it’s about tradition and history, because they are in existence for the last 116 years and counting and will be there perhaps forever,” he said.

Riders from various nationalities participated in the event, which started from the Harley-Davidson showroom in the Free Trade Zone in Shuwaikh down to Subiya via Jaber Causeway and back. “We are happy to host this major event as part of Discover America. We have participants from all over Kuwait; they hail from various nationalities and backgrounds. I think we have more than 100 bikers. They are here to support us,” Memmott said.

Prior to the motorcycle ride, bikers gathered at the Harley-Davidson showroom for breakfast and a briefing. Harley-Davidson is also offering a 25 percent discount on all its merchandise displayed at the showroom. “Please visit and be there in the remaining days of event as we want to demonstrate mostly American brands; participating outlets normally give major discounts to everyone. Just like Sultan Center - they have more than 4,000 products on display and they are all from America. Most of the items will be offered at a discounted price. Also, we have seminars and business opportunities for everyone - we have movies and concerts too,” Memmott added.

Discover America is an annual event organized by the US Embassy in partnership with the American Business Council of Kuwait to promote US products and services. This year’s event is being sponsored by Ali Al-Mutawa Commercial Company, McDonald’s, Cadillac by Alghanim, Del Monte, Francorp and IFA Travel and Tourism.