Kuwait Times

Dare to leap for the young; realme launched in UAE

Usher the era of Quad-Camera with 5G and AIoT on the horizon with X2 Pro, 5 Pro and C2 debut

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DUBAI: Realme, the fastest growing smartphone brand, announces its official entry into UAE with three premium products: realme X2 Pro - 64MP Quad Camera Full-Speed Flagship, realme 5 Pro - 48MP Quad Camera SpeedMaste­r, and realme C2 - EntryLevel King with mega display and mega battery. With realme X2 Pro and 5 Pro, the brand will bring Leapto-Quad-Camera experience.

Inspired by Dare-to-Leap spirit, realme has made it to the TOP 7 in 18 months and has already achieved 25 million users since its founding in May 2018. UAE has significan­t influence over the world, also is one of the most tech-advanced markets, especially in the 5G network era. Realme sees great opportunit­ies here for a tech company, and all ready to disrupt UAE.

Realme comes to UAE with a strong strategy of three products for the different price range. Each one with the aim to appeal its own target: realme 5 Pro, the SpeedMaste­r, realme X2 Pro, the first truly affordable flagship in the market and realme C2, the entry-level quality king. Realme 5 Pro is a SpeedMaste­r priced at AED 699 onwards. It combines outstandin­g performanc­e and beautiful design to make a powerful mark in the mid-range. It features 48 MP Quad Camera, Snapdragon 712 AIE Mobile Platform - that improves comprehens­ive performanc­e by 10 percent- and 20W VOOC Flash Charge 3.0., becoming the best choice for the young. It also features a 6.3-inch FHD screen (2340◊1080) which offers a wider and clearer vision with the elegant “dewdrop design”.

Realme X2 Pro, the brand¥s Full Speed Flagship arrives with the aim of becoming realme’s truly flagship model. It combines speed, power and performanc­e, with a very attractive design. With Snapdragon 855+ mobile platform -that ensures a powerful performanc­eits 50W SuperVOOC Flash Charge -that can be fully charged in 35 minutes- and a 90hz refresh rate screen -that will give users a totally fast and immersive experience. Realme X2 Pro will become one of the most competitiv­e flagships in the market. It also features 64MP Quad Camera with -for the first time in UAE- a 20X hybrid zoom with a 115∫ wide-angle, a telephoto lens and a portrait lens. It is available with 12G+128G, starting from AED 1,799.

Realme C2, the entry-level king, is of 4000mAh battery and 6.1” HD+ display. With 19.5:9 display, the screen body ratio, reach up to 89.35 percent. With the mega display, you could more enjoy the fun of gaming and video. The realme C2 is priced at AED 399 onwards.

Josef Wang, President of realme Middle East and Africa, said on the event: “We are very happy to be launching this whole portfolio of products in UAE. Following our motto, Dare to leap we arrive in UAE -and GCC- hoping to provide young consumers with more surprising products within at each price range, and exceed their expectatio­ns, whether in design, performanc­e, or quality. We want to offer a full range of dareto-leap experience­s in terms of performanc­e, design, quality and service realme is committed to leap for the future with UAE together, bringing Quad-Camera experience for everyone. Also, we will soon introduce 5G and AIoT (AI + IoT) products to be a tech popularize­r.” To be a tech popularize­r, realme will continue to encourage the young in UAE to pursue their dreams, just like it did in many markets. Believing changing the world doesn’t need seniority, realme launched “Proud to Be Young: realme Design Contest” and “Shot on realme Global Contest”, aiming to help the young show their talents and inspiratio­n all over the world.

As tech-trendy, realme dare to leap for everyone

As a Tech-Trendy Brand, realme always make all endeavors to build products based on the real needs of the young. It focuses on performanc­e, design and quality. All efforts are made by realme to bring cuttingedg­e technology into each price segment. It is the first to bring the combinatio­n of 64MP Quad Camera + 50W SuperVOOC + 90Hz Ultra Smooth Screen into Emirates. It keeps quality as its lifeline, successful­ly maintainin­g our repair rate at an extremely low level. realme will also provide 360 degree after-sales for all consumers with 9 service centers in 6 cities. Never compromisi­ng on stylish taste, realme cooperate with the world’s leading experts favored by the young, like Eddie Opara, the partner and chief designer of Pentagram, and a TOP design master Naoto Fukasawa. In January, it launched a series of lifestyle accessorie­s withe Classic Blue, the Pantone Color of 2020.

UAE is one of the most promising markets in the world and for realme. Realme will invest more to cooperate with local operators and partners to bring consumer here the technology of the future that integrates intelligen­ce, strong performanc­e and stylish design.

 ??  ?? DUBAI: (From Left to Right) Zejiang Wu, CEO realme GCC, Josef Wang, President, realme, Middle East and Africa and Melvil Lucky, Product Manager, realme GCC.
DUBAI: (From Left to Right) Zejiang Wu, CEO realme GCC, Josef Wang, President, realme, Middle East and Africa and Melvil Lucky, Product Manager, realme GCC.
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