Zain launches annual Ramadan campaign with initiatives suited to current situation
Company delivered ‘Ramadan Machla’ to underprivileged families
KUWAIT: Zain, the leading digital service provider in Kuwait, announced the launch of its annual campaign for the holy month of Ramadan with many humanitarian, religious, and sport initiatives that suit the current situation throughout the holy month.
Zain’s program of various charitable and humanitarian initiatives planned for the Holy Month comes in line with the company’s corporate sustainability and social responsibility strategy that closely focuses on giving back to the community. The company carefully selected the activities and programs that most presented an added value to all segments of the society in light of the current circumstances due to the COVID-19 pandemic. In this report, Zain showcases the initiatives and programs it will undertake during Ramadan this year:
Ramadan Machla
Zain already kicked-off its Ramadan campaign before the beginning of the holy month, where it delivered ‘Ramadan Machla’ (supplies) to be distributed to underprivileged families in Kuwait via a number of non-profit organizations. The initiative aims at serving underprivileged families’ food supplies needs before the upcoming Holy Month of Ramadan and during the current COVID-19 crisis.
Zain offered the ‘Machla’ via vouchers in collaboration with Oncost, one of Kuwait’s biggest grocery markets, to give each family the opportunity to choose specific supplies as per their different personal needs. The company delivered the vouchers to a number of nonprofit organizations; the Kuwait Food Bank, the Kuwait Red Crescent Society (KRCS), and the Ministry of Social Affairs and Labor’s Social Care Centers. These certified non-profit organizations will distribute the vouchers to underprivileged families in Kuwait, who may redeem them at Oncost’s Qurain branch. The branch features a large collection of food and other consumer supplies.
As part of its national commitment during this crisis, Zain recently offered over 40,000 meals in collaboration with the Kuwait Food Bank, where a large number of the meals was distributed during the week dedicated by the Ministry of Health at Kuwait International Fairgrounds in Mishref to conduct tests for residents who recently entered the country. The meals were a contribution by the company to ease the long waiting times while waiting in line. Many meals are also being continuously distributed at Kuwait International Airport’s gates dedicated for residents who are returning to their countries because of this crisis.
Zain also offers many smartphone charging stations at Kuwait International Airport to serve Kuwaiti citizens who are returning home as part of the Ministry of Foreign Affairs’ evacuation plan to bring Kuwaitis back home from all over the world during this crisis. This contribution aimed at facilitating communication between returning Kuwaitis and their families as soon as they arrive to Kuwait. Zain is also continuously distributing a large number of the meals to them in collaboration with the Kuwait Food Bank and the Directorate General of Civil Aviation (DGCA).
Zain Quran App
As it does every year, Zain offers its free Quran App, which the company gifts to its customers during the Holy Month of Ramadan of every year. The app offers the best Quran reading experience on iOS, Apple Watch, and Android smart devices. The app features a user-friendly interface and many great features, including reading all pages of the Holy Quran, downloading and listening to the Holy Quran in the voices of over 20 famous reciters, read Tafseer (interpretations) to understand the meaning of verses, searching the whole text of the Holy Quran, as well as synchronizing usage between multiple devices.
The app also includes a dark mode feature for easy reading in the dark, prayer times and athan notifications, Qibla direction, and much more. Customers can download the app for free by searching ‘Zain Quran’ in the App Store and Google Play Store.
‘Ya Baghi Al Khair Aqbel’ 4
This Ramadan, Zain launches the fourth edition of its charitable initiative “Ya Baghi Al Khair Aqbel”. As part of the initiative, Zain will donate 500 fils (half a KD) each time a customer pays their bill anytime during the holy month of Ramadan through one of Zain’s electronic or direct channels, including Zain’s website, Zain’s smartphone app, any of Zain’s Quickpay machines, and the company’s main branches available during the official break. The collected donations will be used to support the country’s Contribution Fund to Face the Emerging Coronavirus.
Strategic Partnership with Give platform
As part of Zain’s efforts to enrich and encourage charitable work during the holy month of Ramadan, Zain signed a strategic partnership with Give, the only online platform for donations in Kuwait. The non-profit platform aims at facilitating donations and encouraging giving by connecting donors with registered and certified charities in Kuwait. The platform also helps donors look for charity projects and opportunities in one place, as well as process their donations safely via a secure payment gateway.
All the charities listed in the Give platform are certified and licensed by the official authorities in Kuwait, and they currently feature 105 various charitable projects. The current list includes: Kuwait Red Crescent Society (KRCS), Direct Aid, Sheikh Abdullah Al Nouri Charity Society, International Islamic Charity Organization, Kuwait Society for Relief, Kuwait Humanitarian & Friendship Society, Rohamaa Baynahum Charity, Global Charity Association for Development, Al Sidra Association for Psychological Care of Cancer Patients, and Al Najat Charity.
Give includes many features that can benefit donors, including ease of access to charities and their projects through the website or smartphone app, using filters to look for certain projects, comparing projects between different charities, reading full details about each project to make an informed decision, view donation history and receive notifications about project updates or reports, and more.
QDWA program with Shaikh Fahad Al-Kandari Every Ramadan, Zain is keen on diversifying the content of its campaign to include cultural and religious programs. This year, Zain sponsors QDWA, a religious show hosted by Imam of Kuwait’s Grand Mosque Sheikh Fahad Al-Kandari on Kuwait TV and YouTube. In the show, Sheikh Fahad Al-Kandari discussed many values from the story of the Prophet Muhammad (Peace Be Upon Him). The show was filmed in various locations, such as Makkah, Madinah, London, Birmingham, Jordan, Tunisia, Egypt and Kuwait.
Strategic Partnership with HOT Life App
During the holy month of every year, Zain is keen on supporting sport and health initiatives and programs to encourage exercising during Ramadan and raise awareness of the importance of staying active while fasting. As the current situation does not allow being active outside, Zain was keen on strategically partnering with HOT Life, a sport app that offers recorded workout videos. Through the partnership, Zain offers its customers a subscription in the app for one-month FREE to encourage them to stay active at home.
HOT Life, a success story of the Zain Great Idea tech startup accelerator program, offers daily workouts that suits different people. The app also offers full programs to help users achieve their health goals, as well as family and kid-friendly workouts to encourage children to stay active indoors. All workouts are recorded in high definition videos and feature clear voice instructions in Arabic and English. The app is available on devices that support iOS and Android operating systems.
Zain’s Ramadan TVC
During the first weeks of every Ramadan, the public awaits the new Zain Ramadan televised commercial (TVC) that always reflects the joy and spiritual atmosphere the holy month brings. This year, Zain was keen on launching its Ramadan TVC, ‘God will not forsake us’, on the very first day of the holy month to send its message of hope early on, given the stressful times the whole world is going through these days.
Zain’s new TVC addresses many beautiful values and messages on how people and children around the world deal with the current COVID-19 pandemic. The TVC invites everyone to many noble human values that are much needed these days, such as hope, unity, helping others, patience, joy, praying, and more. Towards its end, the TVC honors all those who work tirelessly in the frontlines to face the pandemic, sacrificing themselves to protect everyone.