STAR TRACK

There is some likelihood that the mood at home is fraught with tension. Did you have some intellectual disagreement? In any case, it looks as though your self-confidence is stronger than ever right now. Go ahead and express any complaints or opinions you may have been keeping to yourself, Aries. But try and do it gently, especially where family is concerned.

Taurus (April 20-May 20)

It seems that your sensitivity is in slight conflict with your actions, Taurus. You continue to go through the daily motions and do what you planned on doing, but it seems as though your heart is no longer in it. Don't ask why. It's just that you've been working hard and thinking hard lately. You've reached your limit and it's time to rest.

Gemini (May 21-June 20)

You may have been spending or saving too much money, Gemini. It's clear that a rebalancing is in order if you're to find pleasure rather than frustration. It's a curious phenomenon, as though you've lost contact with your body. Yet it's in your body where you will ultimately find your balance. You certainly won't find it in your head!

Cancer (June 21-July 22)

Perhaps you've been impatiently waiting for the moment to jump into new adventures after your meditation during the last few months. Know that the moment has almost arrived! You now have the strategy, objective, and means at your disposal to succeed. Just a bit more work remains to be done. Gather your strength and get ready to act with renewed vigor.

Leo (July 23-August 22)

If you find yourself tired and irritable at the moment, Leo, you should know that this is normal. You may have had a few weeks that were a little too studious. Would you like to continue on the same path? Be careful that your ambitions don't lead you to serious physical exhaustion, Leo. You'll be even more frustrated if you get sick. So be wise and take care of your basic needs.

Virgo (August 23-September 22)

This is going to be a good moment to look elsewhere, Virgo. You should do just as the artist does when he has worked too long on a painting, which is to take a step back. You need to clear your head. Go for a walk. Call a mentor. Text with an artist friend. Breaks are never easy for you, but do it anyway. Afterwards you'll think it was the best thing for you.

Libra (September 23-October 22)

This is the right moment to extricate yourself from relationships that have seen their day, Libra. This won't be easy, but you must. In your professional and private lives, you're too hesitant to get out of distasteful situations or obligations. You're afraid of hurting people or making them mad. But in the end, you're hurting yourself. Give more weight to your own needs and follow your own path.

Scorpio (October 23-November 21)

You took off like a bullet a few days ago, making great progress in a short amount of time. Now you're grappling with doubts that are undermining all of your energy. Reflecting on the events of the past few days, it's obvious that you were somewhat reckless in your headlong pursuit of your goals. Don't give up, Scorpio. Rethink your strategy.

Sagittarius(November22-December21)

There is some likelihood that you will be haunted by thoughts of your love life today, Sagittarius. Perhaps you're intrigued by the idea of exploring certain secret realms of your relationship, yet you aren't sure how to communicate this to your mate. Perhaps you're still testing the waters, waiting until you know how you feel. In any case, you might decide to proceed today.

Capricorn (December 22-January 19)

Today, more than ever, you will yearn to escape the daily routine, Capricorn. You thirst for new sights and sounds, new faces and new places, but you know you must juggle your desires with professional and domestic obligations. It isn't always easy. Trust your imagination to find a way to settle this conflict.

Aquarius (January 20- February 18)

You're finally on the mend, Aquarius. The minor ailments that may have dragged you down lately are beginning to disappear. You're about to regain all of your physical energy. If you overindulge, your energy level is likely to plummet once again. If nothing else, you will have learned a valuable lesson about the importance of moderation, especially now. Don't overdo it!

Pisces (February 19-March 20)

Do you feel a little under the weather today, Pisces? It's quite possible, considering all the emotional turmoil you've been through lately. It takes time to recover from such storms. As you know, the work itself isn't what gets you down. It's worry about the future that drains your energy. Give yourself a break today. Take some time for rest and recuperation.

The Creativity4Better conference from the International Advertising Association (IAA) will see global leaders take a deep dive into building direct-to-consumer success in the ‘ new normal’, and explain the strategic role brands can play in rebuilding the global economy

The International Advertising Association (IAA), the world’s only globally focused integrated marketing communications trade association, yesterday announced its upcoming annual conference, Brands: The Engine for Economic Revival - which will be delivered virtually for the first time.

With the overarching theme of “why brands matter”, the event will deliver a packed agenda that focuses on the importance brands play for economic recovery post COVID-19. A hard-hitting line-up of speakers will include Maher Nasser, Director of DGC’s Outreach Division, United Nations, who will speak about the United Nations’ vision for post-COVID-19 and how governments, businesses and brands can ensure the recovery not only fuels success but is also sustainable and aligned with Sustainable Development Goals.

David Haigh, CEO of the world’s leading independent brand valuation consultancy Brand Finance, will also present its new report - Why Brands Matter - on the role of brands in driving growth for individual businesses and the global economy as a whole.

Creativity4Better 2020 takes place on October 27-28 and will include a worldclass speaker roster featuring some of the biggest leaders from global companies including Facebook, Heineken, Google, Havas Creative and many more. With speaker presentations, interactive workshops and virtual networking, the conference will centre around the opportunities to elevate the role brands play in improving the lives of people, businesses and economics, particularly in the wake of the pandemic.

The event will bring together thousands of delegates including brands, governments, agencies, media owners, students and academia from around the world. Some of the featured speakers include: * Brian Solis, Global Innovation Evangelist, Salesforce

* Gabor George Burt, Global Authority on Creative Transformation and

Future-Shaping Strategy Founder of The Slingshot Framework

Bram Westenbrink, Global Head Heineken Brand

Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide

Lisa Friedrich, Head of SMB, Europe, TikTok

Michelle Klein, Vice President, Global Customer Marketing, Facebook Cecelia Wogan-Silva, Chief Evangelist of Creative Advertising and PurposeLed Marketing, Google

Tracey Barber, Global CMO, Havas Creative

“In a year where a pandemic has frozen the global economy and stilted the advertising industry, we are committed to providing an engaging, interactive and rousing global conference to help drive change and recovery as we head into 2021. Despite the grave nature of this crisis we find ourselves facing, we must also seek the opportunities to showcase the strategic role that brands can play in fuelling our recovery, said Joel Nettey, IAA’s new World President and Chairman. “As the IAA, our role is to help guide the advertising industry, and this year’s conference will showcase the importance of brands and inspire delegates to join our mission to work with governments across the world to support our industry, and in turn the global economy”.

“Brands and intangible assets in general account for half of the total value of businesses globally. Their importance increases in times of crisis and their long-term resilience is absolutely key to economic recovery,” said David Haigh, CEO of Brand Finance. “We are delighted to support the IAA’s global conference and are looking forward to launching our new report - offering unique insight into Why Brands Matter - on its opening day. We hope it will be a major stepping stone to deepening global understanding of brands and their role in value creation”.

“Governments don’t typically turn to our industry to help with an economic crisis, yet creativity and innovation are directly linked to a country’s GDP,” said Dagmara Szulce, Managing Director of IAA Global. “Brands can play an educational role to help accelerate growth across geographic and cultural borders. They will also contribute significantly to the process of adaptation and growth of the new normal, which is crucial to the economy”.