LuLu Hypermarket marks Indian Republic Day with ‘India Utsav’
KUWAIT: LuLu Hypermarket, the leading retailer in the region, celebrated the 75th Indian Republic Day with a special ‘India Utsav’ promotion that was held from Jan 24 to Jan 30, 2024. The event was inaugurated by the Ambassador of India Dr Adarsh Swaika in the presence of Sanjay K Muluka, counselor – Commerce, Indian Embassy and LuLu Kuwait’s top management on Jan 27 at the hypermarket’s Al-Rai outlet.
During the week-long promotion, customers were treated to amazing discounts and offers on a wide range of Indian branded products.The discounts and promotional offers extended to groceries, meat, fruits and vegetables, non-food items, health and beauty products, fresh and frozen items, fashion and garments, footwear, and more. In addition, there was a special promotion where customers could receive half pay-back on Indian sarees and churidars.
The event was made even more memorable with the performance by a band of Indian school students playing traditional Indian welcome music. The students also showcased their talents by performing patriotic Indian songs during the event. One of the highlights of the promotion was the ‘Indian Fancy Dress Competition’ exclusively for students of Indian schools in Kuwait. Over 400 students participated in the competition, with first, second, and third prize winners receiving valuable gift vouchers, certificates, and trophies, as well as consolation prizes for participants.
Another competition conducted specifically for students of Indian schools was the ‘Great Indian Quiz’, which witnessed participation by students for over 20 Indian schools in the preliminary round. The final competition took place on the day of the India Utsav inauguration at Al-Rai, with four top teams competing. The winning teams of the quiz received gift vouchers, special certificates, medals, and trophies. The India Utsav promotion also featured various other attractions and highlights, including cutouts of traditional Indian monuments, vivid decorations and a creative display of India’s own ‘Vandhe Bharat’ train. Food stalls offering popular Indian dishes and special food sampling counters that provided shoppers with a tantalizing taste of Indian foods.
Additionally, the week-long event served as a springboard for the launch of several new Indian products, including a wide range of Indian organic products and several varieties of Indian millets. LuLu Hypermarket’s ‘India Utsav’ promotion was a grand celebration of India’s 75th Republic Day that presented to shopper’s incredible offers, engaging competitions, and a vibrant Indian cultural experience.