The MG Cyberster makes an electrifying entrance to Kuwait
Brand celebrates 100 years of automotive excellence
KUWAIT: The highly-anticipated MG Cyberster has made its first appearance in Kuwait as it passes through the country on a unique global and transcontinental driving tour marking the British-born brand’s 100-year anniversary known as: Centenary of Passion.
The presence of the Cyberster in the country signifies the importance of the state to MG and its global vision. The Cyberster, which started its global tour in London in September, with Shanghai being its ultimate destination, is a groundbreaking 2-door electric roadster that pays respect to the brand’s heritage, and in particular its renowned MGB model.
Visiting Kuwait for a total of four days, the Cyberster’s itinerary is encompassing captivating stopovers such as Kuwait towers, Mubarakiya, and Gulf road. The Turner twins, Ross and Hugo, who are professional adventurers from Great Britain with an inspirational story to tell, are behind the wheel of the Cyberster, exploring the local landmarks while engaging with local communities and automotive enthusiasts.
Ross Turner said: “When Hugo was 17, he sustained a broken neck and after six months of surgery, that kind of spurred us on to travel the world and was the start of our first big adventure back in 2011 when we rowed the Atlantic.” The twins’ mission is to help people learn about our world through new technology and purposeful expeditions. Having rowed across the Atlantic Ocean and traversed Greenland’s
Ice Cap, they were looking for their next major adventure when the opportunity to tackle this 10,000-mile journey in MG’s fully electric 2-door sports car came up.
Marzooq Adel Alghanim, President of Alghanim Sons Group stated: “As we proudly welcome the MG Cyberster to Kuwait, we celebrate not only a century of automotive excellence but also a bold leap into the future of electric mobility. This groundbreaking 2-door sports car, with its innovative design and sustainable technology, pays homage to our rich heritage and signifies MG’s commitment to shaping the future of the automotive industry. We are excited to witness the Cyberster’s journey through Kuwait, connecting with local communities and enthusiasts alike, and reinforcing our dedication to pioneering advancements in the world of electric vehicles.
In line with our commitment to unparalleled customer service, MG is pleased to announce the opening of a new service center in Shuwaikh, bringing our total number of service centers across Kuwait to an impressive 12. This strategic expansion ensures that MG owners have convenient access to topnotch maintenance and support. Additionally, we are thrilled to share that a new showroom in Jahra is set to open its doors in February, offering our customers in the region a firsthand experience of MG’s latest lineup and cutting-edge automotive technology.
The Cyberster is more than a car; it’s a testament to MG’s legacy and our vision for a sustainable and electrifying future.” Managing Director of MG Motor Middle East Tom Lee, said: “The MG Cyberster embodies the revival of our beloved and timeless 2-door sports sedan, paying respect to the iconic MGB. This modern reinterpretation, now powered by an all-electric battery, redefines the essence of innovation and heritage in automotive design. As it journeys through various landscapes, this activation echoes MG’s commitment to pioneering the future of electric mobility.”
The MG Cyberster, the brand’s flagship 2-door fully electric sports car, represents an exquisite combination of futuristic design, exhilarating performance and MG’s dedication to sustainable mobility solutions. Using MG’s classic MGB as inspiration, The MG Cyberster’s captivating aesthetics – envisioned by a joint collaboration between the company’s London-based design team and factory in Shanghai– include a distinctive low nose and curvaceous rear haunches, as well as striking scissor doors and a Kammback tail.
This modern, all-electric reinterpretation of MG’s classic 2-seater sports car showcases MG’s commitment to pioneering the future of electric mobility. In terms of power and performance, MG Cyberster is available in a single-motor model with 64 kWh battery capacity and a dual-motor model with the battery capacity of 77 kWh. The most powerful variant can accelerate from 0 to 100 km/h within 3.2 seconds. With the MG Cyberster leading the charge, the brand envisions the cultivation of a global community, a world where electrifying technology converges with environmental responsibility.