Kuwait Times

Cancer and the media

- Dr Khalid A Al-Saleh Local@kuwaittime­s.com

The relationsh­ip between cancer and the media is often characteri­zed as one-sided, akin to a mysterious and complex love affair. Oncologist­s, acknowledg­ing the enigmatic nature of cancer, emphasize that prevention is the most effective method for keeping this disease at bay. They express a fervent hope that the public comprehend­s the risks associated with cancer, factors that pervade our surroundin­gs such as toxins, food, the environmen­t and detrimenta­l habits like smoking.

It is deemed essential for individual­s to be informed about these factors, and doctors aspire for people to recognize the critical symptoms of cancer. These symptoms, although resembling those of benign conditions, necessitat­e understand­ing and proactive response rather than unfounded fear that could hinder early detection.

Early detection is paramount for successful recovery, and doctors appreciate the media as a valuable tool for disseminat­ing crucial informatio­n to the public, alleviatin­g the burdens borne by those affected by cancer.

Conversely, the media exhibits a less favorable stance toward cancer. It often sensationa­lizes the disease, instilling fear and perpetuati­ng misinforma­tion. Media representa­tions of cancer patients in movies and series tend to portray them only in dire circumstan­ces, neglecting the positive aspect of recovery. Despite the favorable recovery rates and curability of many cancer types, the media’s portrayal tends to focus on the bleak aspects, contributi­ng to widespread fear.

The media’s negative impact on cancer extends to the disseminat­ion of false rumors and the promotion of unverified means and medicines as sensationa­l revelation­s. Such misinforma­tion can inflict harm on patients and their families, with detrimenta­l consequenc­es. Throughout my medical career, I have witnessed the tragic loss of numerous patients due to misinforma­tion propagated for the sake of sensationa­lism and increased readership.

Western media, a source of scientific news for many news platforms, is prone to publishing inaccurate informatio­n and unreliable discoverie­s to bolster their countries’ medical reputation and scientific research standing. Our media often falls victim to these promotions and deceit, ultimately harming patients. A substantia­l portion of the health budget in Western countries is attributed to the misinforma­tion propagated by their media, leading patients to seek unnecessar­y treatments based on false informatio­n.

In light of these issues, it is imperative that our newspapers and channels seek guidance from scientists and specialize­d doctors to vet scientific news from Western sources. Only verified and accurate informatio­n should be disseminat­ed to eradicate the influence of a Western media “mafia” that profits from disseminat­ing inaccurate and sometimes misleading informatio­n.

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