Pas­sion and profit in Le­banon

Executive Magazine - - Contents -

A brief Q&A with Car­los Ghosn

A brief Q&A with Car­los Ghosn, a Le­banese in­vestor and mega-man­ager in the field of au­to­mo­tive man­u­fac­tur­ing

Car­los Ghosn, who is Brazil­ianLe­banese, is the chair­man and chief ex­ec­u­tive of the French au­to­mo­tive group Re­nault, chair­man and chief ex­ec­u­tive of­fi­cer of the Nis­san-Re­nault Al­liance, and chair­man of the board at Nis­san Mo­tor Cor­po­ra­tion. Dur­ing a re­cent visit to Le­banon, he par­tic­i­pated in the launch of a realestate project that will be based in the cedars re­gion and found a few min­utes to an­swer ques­tions from Ex­ec­u­tive by phone. Thank you for tak­ing time to talk with

EX­EC­U­TIVE. In your ca­pac­ity as chair­man of a glob­ally lead­ing car man­u­fac­tur­ing group, you’ve been in­ter­viewed about the fu­ture of cars, the art of lead­er­ship, and about trans­form­ing and run­ning a global corpo- ra­tion. How do you make time in all your busy sched­ules to talk about Le­banon?

I ob­vi­ously have very few oc­ca­sions to talk about Le­banon, usu­ally at a mo­ment when I am tak­ing a few days of va­ca­tion and am vis­it­ing the coun­try. It would be fair to say that there is a lot of in­ter­est in Le­banon, its investments, eco­nomic ac­tiv­ity, and de­vel­op­ment, and I think it’s a re­spon­si­bil­ity for any­body who is at­tached to this coun­try to con­trib­ute a lit­tle bit of time to try to en­lighten the pub­lic about what can be done and what can­not be done.

It’s known in Le­banon that you have had con­nec­tions to this coun­try for many years, in­clud­ing con­sult­ing and ad­vi­sory roles, but I un­der­stand that specif­i­cally this month there was the launch of a real es­tate project called Ce­drar, of which you are a board mem­ber and in­vestor.


Is your in­vest­ment in Le­banon more of a pas­sion in­vest­ment, or does it come with a profit mo­tive?

It’s both. The most im­por­tant con­tri­bu­tion that peo­ple of Le­banese ori­gin who are liv­ing and work­ing abroad can give to the coun­try is to in­vest in the coun­try. This is be­cause in­vest­ment is about job cre­ation, about de­vel­op­ment of the coun­try, [and] about val­oriz­ing the as­sets in the coun­try, what­ever these as­sets are: land, or qual­ity, or any­thing else.

[This in­vest­ment] is not about op­ti­miz­ing profit, be­cause we know that

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