5 REASONS WHY YOU SHOULD EMBRACE AND RESPOND TO NEGATIVE REVIEWS

1.

Writing management responses to negative reviews (and positive ones, too) shows prospective guests that you value feedback and providing the best experience possible.

According to Phocuswright research, online reputation management is the area where most hoteliers increased their level of investment for 2016.

While responding to reviews does not have a direct effect on your Tripadvisor ranking, it can mean more bookings and more potential reviews.

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