KSA

Health awareness, is expected to increase, driving more tailormade products. Cheese is already becoming a preferred type of spread instead of jam, peanut butter, or chocolate spread. Companies have started launching new varieties of cheeses, such as the Kiri Taste of Labneh, released in Q4 2014 by Fromageries Bel. Packaging has also been key. Almarai rebranded all of its cheese triangles in early 2015 as Nujoom, to target children.