YAHYA KASSAA TO LEAD THE LEBANESE FRANCHISE ASSOCIATION UNTIL 2021

The General Assembly of the Lebanese Franchise Association (LFA) elected a new administrative body, composed of 12 members, whose mandate extends until 2021. The elected representatives are: Yahya Kassaa (president); Michel Ferneini (vice president); Karim Miknas (secretary-general); Aline Kamakian (treasurer); Charles Arbid; Anthony Maalouf; Wael Sinno; Issam Rahal; Joumana Dammous Salame; Ranime Hallab; Maysoun Rifai; and Carl Najjar. Kassaa spoke about the importance of forming a coherent and balanced board of directors, based on three elements and key principles that will strengthen the council when combined. This will be achieved first by representing the leading brands throughout Lebanon and the world, second, by including new blood, alongside successful and dynamic elements, and third, by including leading Lebanese businesswomen who have built successful brands.