KITCHENAID MAJOR APPLIANCES LAUNCH

Whirlpool Corporation, the world’s leading home appliances manufacturer, in partnership with ACES SAL, a major provider of international household and audio visual products in Lebanon, launched the Kitchenaid major domestic appliances for the Lebanese market. Commenting on the occasion, Mohamad El Yassir, the regional managing director for MEA at Whirlpool Corporation, said, “We are proud of Whirlpool’s strategic partnership with ACES over the last 18 years, which has yielded significant results for our business across our brand portfolio in Lebanon. Kitchenaid is renowned across the globe for its empowering performance, iconic design and thoughtful craftsmanship, and has been long awaited by our consumers in Lebanon." Gaby Antaki, chairman at ACES SAL said, “Our partnership with Whirlpool Corporation has been a key success factor for our business in Lebanon. We believe that that new iconic range of Kitchenaid major appliances will inspire our sophisticated consumers who are eagerly waiting for it.” Kitchenaid unveiled a premium range of major domestic appliances, featuring new and improved premium models. Drawing on its long history of collaboration with Michelin star chefs, the brand has developed appliances with chef-inspired features that make preparing food a truly exciting experience, from preservation to preparation and serving. The Kitchenaid product portfolio offers a full range of products, including the Iconic Fridge, Twelix Artisan oven, the Vertigo fridge freezer and wine cellars, the Chef Touch System, comprising the steam oven, vacuum machine and shock freezer, along with other appliances, such as a microwave, coffee machine, a hood and a hob. aces.com.lb