Nestlé Pure Life launches kids’ range

After several years of growth, the market is witnessing a different kind of developement, especially with rising competition from several new competitors. However, in maintaining its edge, Nestlé Pure Life launched its new kids’ range, consisting of 12 colorful superhero characters under the license of Warner Bros. This range ensures that children drink their suggested daily water intake and, in so doing, remain hydrated. Rania Choueifati, marketing manager, Nestlé Waters Lebanon