8 DIRECTIONS PROPOSED BY THE STRATEGY

1. Develop and improve marketing and promotion to increase consumer awareness and the visibility of rural tourism destinations, products and services, domestically and internationally 2. Institutionalize rural tourism at a

community level 3. Improve and enforce conservation and protection of the environmental, cultural, historical and agricultural heritage of rural areas 4. Diversify, modernize and improve the quality of rural destinations, products and services 5. Improve policies, legislation, and regulation of the rural tourism sector along with enforcement of laws across the value chain 6. Improve information and data collection and management to support sound planning 7. Develop the culture of rural tourism among the young generation and in the education system 8. Improve domestic and international business linkages and networking (cross cutting objective)