Trailblazers PHOENICIAN TOURISM ROUTE

London’s World Travel Market (WTM) in November saw the official launch of the Phoenician Tourism Route, an initiative by the World Tourism Organization (UNWTO), Ministry of Tourism of Lebanon and Council of Europe. The route aims to boost tourism, intercultural exchange and a cultural revival among the 18 countries that share a common Phoenician heritage. At the WTM, participants discussed three pilot cultural tourism itineraries covering the “Phoenician Origin” (Lebanon, Cyprus and Greece), the “Punics and the Sea” (Italy, Malta and Tunisia) and the “Expansion” (France and Spain).