AugustMan (Malaysia)

BAD TO THE BONE

A charitable organizati­on unlike anything you’ve ever seen before

- WORDS BY ALEX LOW PHOTOS BY BADASS MONKIES

THINK YOU’VE SEEN every possible dance party, every rave concept and every out of this world hybrid ideas that should never blend well in theory? Well then you haven’t seen this one yet, and it’s almost certainly the most unique one ever. Introducin­g Badass Monkies, founded in 2011 by Natasha Reuben, the trendy charitable organizati­on is determined to eradicate homelessne­ss and poverty across underprivi­leged families.

Having noticed the different levels of poverty that’s been plaguing the local community, Reuben decided to take bold and brave steps towards countering it. Starting from 2012, Badass Monkies started hosting and organizing unorthodox charity events and parties for the unfortunat­e with the aid of its sponsors such as Allied Pickford, Associatio­n of British Women in Malaysia, TOMS Malaysia, SPiNZ FM, as well as local business and expats across the region.

The selection of music is sure to be a mesmerisin­g catalog that’s bound to satisfy musicophil­es. With a broad range of music genres ranging from reggae, R&B, soul and drum and bass, as well as a rich variety of artists both locally and internatio­nally, parties hosted by Badass Monkies are surely ones that are not to be missed. Through the essence of music, Badass Monkies offers a platform that can be a hedonistic escape from the drag of our daily lives.... a true music utopia.

In addition, the nonprofit organizati­on supports its fundraisin­g model through the means of merchandis­ing. Bold and trendy, its eye catching silk screen printed T-shirts are available to purchase on their website. By fusing fashion and charity, Badass Monkies motivates its supporters to embrace their philanthro­pic values and beliefs. Through fundraisin­g, supporters of Badass Monkies are able to contribute by supplying the homeless with toiletries, clothes, toys, books and general life essentials.

Badass Monkies is also notable in joining forces with registered charities such as the Budimas Charitable Foundation, Street Feeders and United Learning Centre by making a regular donation of items from expats moving across the regions. Though poverty is still an ongoing issue across the nation, it is heartwarmi­ng to see that there are those who are willing to make a difference about it. Badass Monkies’ devotion in organizing high profile parties and electrifyi­ng events certainly does an admirable job in raising the awareness of the issue in the community. As badass as they are, Badass Monkies has certainly lived up to its name. AM

 ??  ?? “BADASS MONKIES IS ALSO NOTABLE IN JOINING FORCES WITH REGISTERED CHARITIES BY MAKING A REGULAR DONATION OF ITEMS FROM EXPATS MOVING ACROSS THE REGIONS“
“BADASS MONKIES IS ALSO NOTABLE IN JOINING FORCES WITH REGISTERED CHARITIES BY MAKING A REGULAR DONATION OF ITEMS FROM EXPATS MOVING ACROSS THE REGIONS“
 ??  ??

Newspapers in English

Newspapers from Malaysia