ONWARD & UPWARD
the resurgence of the Swiss watch industry. The Federation of the Swiss Watch Industry (FH) reports a steady rise in watch exports since January, indicating a fruitful first half. In response to the profound change and the onset of digital technology, both Baselworld and SIHH, together with their long-time watch partners and exhibitors, have embraced shorter days and a more connected mode of operation, with all-day instant broadcast of their shows, events and product launches on their respective online channels ‒ Baselworld Live News chatbot, available via Facebook Messenger, Telegram, Skype and Baselworld’s official website; and SIHH Live, accessible on the SIHH2018 app.
Going beyond building connections across the web, society is transcending borders the world over more than ever, connecting digital information and material life, expanding the individual experience of reality. In keeping with modern man’s roving spirit, watchmakers have released a generous collection of travel and exploration-inspired timepieces to aid us in our constant move, from the GMT watches by Patek Philippe (Calatrava Pilot Travel Time), TAG Heuer (Carrera Heuer 02 GMT Chronograph) and Tudor (Black Bay GMT), to the adventuregrade pieces by Rolex (Deepsea), Omega (Seamaster Diver 300m) and Luminox (ICE-SAR Arctic 1000).
Among the most dapper is the Jaeger-LeCoultre Polaris collection, descended from the 1968 Memovox Polaris, famed for its alarm function. Refreshed in a series of stylish variants, among them a limited edition geographic world-timer, the collection distinguishes the modern man on the go with timeless elegance, as embodied by brand ambassador and class act Benedict Cumberbatch in our cover story. Without further ado, August Man Malaysia invites you to immerse in our 2018 edition of MVMT.
Enjoy!