ALL-STAR FOOTBALL

IN A CELEBRITY “Match of Friendship”, official FIFA World Cup 2018 timekeeper Hublot brought together the friends of the brand to play football. True to its motto “First, Unique, Different”, Hublot invited Usain Bolt to join in the fun. The world sprinting champion, who is a football lover, put his feet to the service of José Mourinho’s team made up of Richard Orlinski, Alexei Smertin, Vitor Baia, Stephane Chapuisat and more. The opposing team, meanwhile, was led by living legend Diego Maradona, whose players consisted of TIno Asprilla, Roberto Carlos, Hernan Crespo, just to name a few. Held in Hall 4 (turned football pitch) at Baselworld, the game was refereed by Nicola Rizzoli wearing the Big Bang Referee 2018 FIFA World Cup Russia smart watch.

In keeping with protocol, the two teams exchanged pennants at the start of the game as a symbol of friendly competition. At half-time, the Freestyle Football group, made up of five Polish football freestylers with incredible skills, presented an extract from their show that has already toured the world. At the end of the game, the spirit and contagious energy of football was kept alive with the Cuban hip-hop sound of the group Orishas who set the pitch alight, before DJ Teddy-O, another friend of the brand, took over the night.