AS GOOD AS GOLD

CHOPARD REVEALED THAT starting from July 2018 it will use 100% Ethical Gold in its jewellery and watches. As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30 years ago. Long term supporters and friends of Chopard; Colin and Livia Firth, Julianne Moore, models and activists Arizona Muse and Noella Coursaris and Chinese singer Roy Wang came to champion the gold landmark announcement, made by Chopard CoPresidents Caroline and Karl-Friedrich Scheufele, in front of a packed audience at Baselworld Watch and Jewellery Fair. ”We are incredibly proud of being able to say that from July 2018 all of our gold will be purchased from responsible sources” says Karl Friedrich Scheufele, Co-President of Chopard. The Co-Presidents also outlined how they were able to achieve this milestone. Commited to the cause, Chopard defines “Ethical Gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards.