BIRTHDAY BASH

TO CELEBRATE ITS 150th anniversary, IWC Schaffhausen showcased a spectacular Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families at the Salon International de la Haute Horlogierie in Geneva. In keeping with tradition, IWC Schaffhausen invited its guests to an exclusive gala evening, pulling out all the stops with a glamorous event to mark the year of IWC’s 150th anniversary, hosted by TV presenter Tess Daly. Among the guests to grace the red carpet were IWC brand ambassadors and global stars such as Cate Blanchett, Bradley Cooper, James Marsden, Dev Patel and Ralf Moeller, sports personalities Valtteri Bottas, Fabian Cancellara, David Coulthard, Jochen Mass and Jan Frodeno, supermodels Adriana Lima and Karolína Kurková, and influencers such as Johannes Huebl and Kristina Bazan. Several IWC Schaffhausen brand ambassadors also visited the SIHH earlier in the day and had the chance to take a look at the Jubilee collection at the IWC booth, designed in the industrial style of the early days of IWC Schaffhausen. The centrepiece of the trade fair booth was a gigantic time machine with digital display discs inspired by timepieces such as a Pallweber watch.