ITS ALWAYS SUNNY

DURING THE ANNUAL Salon International de la Haute Horlogerie, Piaget transformed the Country Club de Genève into a tropical sunfilled utopia for the launch of its new global brand campaign. Piaget International Brand Ambassador Ryan Reynolds was joined by friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker for an evening inspired by the Piaget universe. Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri for the unveiling of the new campaign. Shot by the iconic photographers Mert & Marcus, the new print and digital campaign brings to life Piaget’s Sunny Side of Life philosophy, a commemoration of life lived to the fullest under the sun in the island paradise of Ibiza. In this seductive sun-filled adventure, Doutzen Kroes wears pieces from the maison’s watch and high jewellery collections, including stacked gold Possession bangles, Limelight Gala watches to Sunlight Journey High Jewellery creations. Piaget’s watch and jewellery novelties such as the Possession or the Altiplano Ultimate Automatic watches or Possession pendants and bangles were also part of the celebration in Geneva, worn by VIP guests and ambassadors.