News from the world of fashion
News from the world of fashion
AN EXPLORER’S ROADMAP
Gucci is pleased to announce a new project̶Gucci Places, an initiative designed to invite people to explore locations around the world that have inspired the House. Whether private or public, hidden or evident, Alessandro Michele’s contemporary aesthetic can be at the tip of one’s fingers simply through the App. The idea is to encourage people to discover interesting and unexpected stories and particulars about these places, and so become part of a community, sharing in the House’s enthusiasm for this eclectic collection of locations. Over time, the Gucci Places programme will create a network of locations connected to Gucci, all of which possess the quality of being able to surprise, arouse interest and inspire a creative response. Each Gucci Place will have its own dedicated badge, inspired by the location in question. These badges will reflect Gucci’s eclectic aesthetic and will incorporate motifs like a coat of arms or a design detail from a building. In addition to this, a new functionality will be added to the Gucci App. This will be developed to involve customers in the story of each designated place. The App will be configured to use the geolocation services and users will receive a push notification to visit the relevant location. At the location, the App will allow users to check-in and win the badge associated with it.
Entrepreneur, TV and film star Wu Chun is Boss Eyewear ambassador for the year. His captivating and influential sense of style creates a dynamic synergy between the actor and the Boss man making him the perfect choice to sport the signature styles from the Spring Summer 2020 collection.
The ‘Made By Humans’ project recounts the various stages taken for all Tod’s products and honours the art of craftsmanship and the artisans who make it all possible. From the employees in their factories whose grandparents also worked at Tod’s, to the associates in their shops all around the world. Refined, understated luxury, impeccable taste and enviable quality: these are the elements that have always distinguished Tod’s, and this is what has created the loyalty amongst the brand’s fans around the world. ‘Made in Italy’ goes deeper beyond just a tag.
Virgil Abloh presents a collection of accessories that’s full of character with jewellery that clips onto bags like a constellation of lucky charms, silver-toned keys, metallic medals featuring rhinestones and the House’s logo to military tabs in Epi leather, and plexiglass ID holders. The collection includes chains and pendants to be adorned on the neck in brass and Monogram Eclipse canvas, their links and ornaments are engraved with the Monogram signature. The chunky chain link necklaces, rings and bracelets launched last season return in gunmetal, engraved with the LV signature for a classic appeal or in a multicoloured version, with a daring finishes on each link in golden, silvery, or rainbow of either enamelled, painted or polished finishing. The belt selection brings a subtle playfulness around the waist by a raised LV buckle in an iridescent metal. The collection also features black belts embossed with matte Monogram and octagonal buckles in topstitched leather for an even more understated look. Furthermore, warm the neck with the large black or denim blue scarves woven from the finest cashmere and embellished with the Monogram pattern which can be wrapped around multiple times. Multicoloured hats and black leather caps appear to complete the modern look. As a last note, the musthave, timeless 1.1 Millionaires sunglasses has been reinterpreted this season as a sleek, black version with metal detailing or covered in a blue marble print; a perfect continuation of Virgil Abloh’s latest creations.