Harper’s Bazaar (Malaysia) - - Style -

a makeover. For Au­tumn/Win­ter ’13, it is ap­par­ent that Coach is mov­ing in a de­cid­edly more lux­u­ri­ous and so­phis­ti­cated di­rec­tion. The brand­ing is now sub­tler with lo­gos smaller and less in-your-face. In­stead of us­ing brand name and lo­gos, Coach is es­tab­lish­ing new codes and sig­na­tures with de­tails such as the turn-lock clasp and the frame hard­ware. The bags them­selves have also been el­e­vated. In­vest­ments in softer and smoother leathers as well as ma­te­ri­als like em­bossed snake­skin and printed calf-hair have yielded de­sir­able re­sults. At the pre­view, there were gor­geous duf­fles em­bossed in rich brown croc­o­dile, struc­tured totes in deep bur­gundy calf-hair and luxe gold hard­ware, and min­i­mal­ist clutches in soft pink and grey snake­skin em­boss. It is a dif­fer­ent look that will ap­peal to cus­tomers on the higher end of the con­tem­po­rary mar­ket.

The brand’s new look is re­flected in the bevy of It girls spot­ted tot­ing Coach re­cently. From ris­ing star­lets Anna Ken­drick and Ash­ley Greene to street-style bait Chloë Sevigny and Natalie Joos, th­ese girls rep­re­sent a young, cool group drawn to the fresh and fash­ion-con­scious feel of a re­vamped Coach.

In the end, af­ter weeks of spec­u­la­tion, Stuart Vev­ers was named the new cre­ative di­rec­tor. For­merly of Loewe, he is by no means a small get. Credited with trans­form­ing the house from a lit­tle­known ac­ces­sories maker to an em­blem of Span­ish lux­ury, fash­ion in­sid­ers are al­ready watch­ing ex­cit­edly, wait­ing to see how Vev­ers will work his renowned magic on this Amer­i­can clas­sic. Coach, 3.12.00 & 4.12.01, Level 3 & 4, Pavil­ion KL. Tel: 032142 7799. Natalie Joos Coat, Coach

On the streets of New York Jes­sica Stam

Bag, RM2,025, Coach

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