COACH ON THE STREETS
a makeover. For Autumn/Winter ’13, it is apparent that Coach is moving in a decidedly more luxurious and sophisticated direction. The branding is now subtler with logos smaller and less in-your-face. Instead of using brand name and logos, Coach is establishing new codes and signatures with details such as the turn-lock clasp and the frame hardware. The bags themselves have also been elevated. Investments in softer and smoother leathers as well as materials like embossed snakeskin and printed calf-hair have yielded desirable results. At the preview, there were gorgeous duffles embossed in rich brown crocodile, structured totes in deep burgundy calf-hair and luxe gold hardware, and minimalist clutches in soft pink and grey snakeskin emboss. It is a different look that will appeal to customers on the higher end of the contemporary market.
The brand’s new look is reflected in the bevy of It girls spotted toting Coach recently. From rising starlets Anna Kendrick and Ashley Greene to street-style bait Chloë Sevigny and Natalie Joos, these girls represent a young, cool group drawn to the fresh and fashion-conscious feel of a revamped Coach.
In the end, after weeks of speculation, Stuart Vevers was named the new creative director. Formerly of Loewe, he is by no means a small get. Credited with transforming the house from a littleknown accessories maker to an emblem of Spanish luxury, fashion insiders are already watching excitedly, waiting to see how Vevers will work his renowned magic on this American classic. Coach, 3.12.00 & 4.12.01, Level 3 & 4, Pavilion KL. Tel: 032142 7799. Natalie Joos Coat, Coach