Rid­ing HIGH

Cel­e­brat­ing its 160th an­niver­sary this year, Tis­sot stays true to its motto of ‘in­no­va­tors by tra­di­tion’, tak­ing its Baselworld 2013 pieces a notch up. By Cai Mei Khoo.

Harper’s Bazaar (Malaysia) - - Watches & Jewels -

The wind is howl­ing and icy frost bites the cheeks. I’m tak­ing in the shrouded view of the sur­round­ing moun­tains capped with blind­ing white snow from the out­door ob­ser­va­tion plat­form at Jungfrau­joch, the high­est rail­way sta­tion in Europe, 3,571m above sea level. Heavy mist and fog means I don’t get to see too much of the view, which ex­tends to France, Ger­many, and Italy on a clear day. Nev­er­the­less, it is thrilling to be so high up, hair whip­ping in my face, feel­ing like I am on the Wall of hit TV se­ries Game of Thrones. Be­fore I get a chance to make out strange shapes in the fog, it starts to get a bit too cold and I head back into the ob­ser­va­tion hall.

We are on the Top of Europe, as the rail­way sta­tion is also known, as part of our Tis­sot Baselworld ex­pe­ri­ence. The Jungfrau Rail­way cel­e­brated its cen­te­nary in 2012 and Tis­sot was se­lected to be its of­fi­cial watch part­ner, deck­ing the trains that make the scenic jour­ney all the way to the top with its fine watches, as well as in­stalling two Tis­sot count­down clocks in the Jungfrau re­gion, which counted down to Au­gust 1, 2012, mark­ing the 100th an­niver­sary of the Jungfrau Rail­way. Cho­sen for its tim­ing and pre­ci­sion engineering – also key fac­tors in build­ing a rail­way – Tis­sot shares another sim­i­lar­ity with the Jungfrau re­gion; both the watch mar­que’s home­town of Le Lo­cle and the Jungfrau re­gion are part of Unesco’s World Her­itage List.

François Thiébaud, CEO of Tis­sot, tells me that the brand con­tin­ues to pro­duce its qual­ity time­pieces in the same man­u­fac­ture first es­tab­lished in 1853. In­no­va­tors by tra­di­tion, it has pro­duced many firsts over the course of its ex­is­tence, al­ways an­tic­i­pat­ing the needs and de­sires of its cus­tomers.

TIS­SOT

1923

To cel­e­brate its 160th an­niver­sary, Tis­sot set up a mul­ti­me­dia ex­hi­bi­tion at Baselworld, show­cas­ing the brand’s most his­tor­i­cal mo­ments. A three-di­men­sional re­volv­ing glass cube played a movie of Tis­sot’s firsts, such as the first anti-mag­netic watch as well as the first watch made of stone.

Another key piece, dubbed the ul­ti­mate trav­eller’s time­piece is the Her­itage Nav­i­ga­tor Au­to­matic 160th An­niver­sary watch, which repli­cates the one ini­tially cre­ated for Tis­sot’s cen­te­nary in 1953. Then, it was the first watch with 24 time zones, and the new one comes with an au­to­matic chronome­ter pre­ci­sion that is cer­ti­fied by COSC. Thiébaud has his eyes on the gold ver­sion: “Specif­i­cally watch num­ber 6 in the num­bered edi­tion – that’s my lucky num­ber.”

We dis­cuss how Tis­sot has proven to be most in­no­va­tive, in both de­sign and tech­nol­ogy. “All our firsts show we’re ahead of the com­pe­ti­tion yet we man­age to of­fer watches at very com­pet­i­tive prices, and that’s where our strength lies. We go for vol­ume.” He con­tin­ues, “No one else in our price seg­ment can of­fer the same tech­nol­ogy, and

1933

Her­itage Nav­i­ga­tor Au­to­matic 160th An­niver­sary watch, Tis­sot

François Thiébaud, CEO of Tis­sot wear­ing the Tis­sot Lux­ury Au­to­matic Chronome­ter watch

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