British INVASION
The founders of London’s Percy & Reed give Li Ying Lim a crash course of expert tips on how to work cool Autumn trends.
TFirstly, which icon tops your list for mane of the moment? P&R: Lana Del Rey and Kate Middleton both wear ’40s-inspired hair really well; he first thing you notice about Adam Reed and Paul Percival is how genuinely affable they are. Chatty and buzzing with energy at 9am despite a long flight from across the Atlantic, Adam was tousling my tresses the minute I got within arm’s reach. “Let’s give you a wash” pretty much sums up our very first exchange.
Adam and Paul, owners of a sprawling chain of salons in the hippest parts of London, and founders of hair care and styling brand Percy & Reed, are extremely modest about their impressive resumé. The two have steadily built an empire of cool boutique salons with a strong celebrity clientele. Their respective Marylebone and Spitalfields outlets have transformed the hair scene in West and East London respectively, frequented by the likes of Diane Kruger and fashion blogger Sasha Wilkins of LibertyLondonGirl fame.
MANE ATTRACTION
When these session stylists are not coming up with new looks for House of Holland or doing Will Young and Rita Ora’s hair, they are constantly experimenting with formulas to fill the gaps in the industry, ultimately making life a breeze for busy women everywhere. Case in point: the Eau My Goodness Hair Fragrance.
“We love fragrance, and trialled dozens of scents before we settled on this one,” said Adam. Far from run-of-the-mill in terms of packaging, Percy & Reed fares come adorned with illustrations of different aspirations as well as tongue-in-cheek names. The men and I happily chat about the hair revolution. Adam, how would youu put a twist on Valentino’s Autumn/ utumn/ Winter ’13 runway braids? ids? AR: I think it is best to keep this look modern, and try not to make the braids too clean. Braid id ribbon or cord into the hair. Coloured ured wefts add interest. Braiding different ff sections of f hair can also give definition and a softer finish. To take it from day to night, add small braids and pull into a messed-up bun. the latter’s is very glossy and shiny. But bear in mind, this his is mainly due to her great colour lour and healthy strands. How can we achieve that princess shine? P&R: Make sure the hair air is in top condition – this will ensure the full, shiny, glossy, sexy finish women want when getting a blowdry. Percy & Reed Totally TLC Hydrating Mask and Brilliantly Beautiful Super Glossing Mask are excellent nt ways to maintain healthy locks.