Bri­tish INVASION

The founders of Lon­don’s Percy & Reed give Li Ying Lim a crash course of ex­pert tips on how to work cool Au­tumn trends.

Harper’s Bazaar (Malaysia) - - Beauty -

TFirstly, which icon tops your list for mane of the mo­ment? P&R: Lana Del Rey and Kate Middleton both wear ’40s-in­spired hair re­ally well; he first thing you no­tice about Adam Reed and Paul Per­ci­val is how gen­uinely af­fa­ble they are. Chatty and buzzing with en­ergy at 9am de­spite a long flight from across the At­lantic, Adam was tou­sling my tresses the minute I got within arm’s reach. “Let’s give you a wash” pretty much sums up our very first ex­change.

Adam and Paul, own­ers of a sprawl­ing chain of sa­lons in the hippest parts of Lon­don, and founders of hair care and styling brand Percy & Reed, are ex­tremely mod­est about their im­pres­sive re­sumé. The two have steadily built an em­pire of cool bou­tique sa­lons with a strong celebrity clien­tele. Their re­spec­tive Maryle­bone and Spi­tal­fields out­lets have trans­formed the hair scene in West and East Lon­don re­spec­tively, fre­quented by the likes of Diane Kruger and fash­ion blog­ger Sasha Wilkins of Lib­er­tyLon­donGirl fame.

MANE AT­TRAC­TION

When th­ese ses­sion stylists are not com­ing up with new looks for House of Hol­land or do­ing Will Young and Rita Ora’s hair, they are con­stantly ex­per­i­ment­ing with for­mu­las to fill the gaps in the in­dus­try, ul­ti­mately mak­ing life a breeze for busy women ev­ery­where. Case in point: the Eau My Good­ness Hair Fra­grance.

“We love fra­grance, and tri­alled dozens of scents be­fore we set­tled on this one,” said Adam. Far from run-of-the-mill in terms of pack­ag­ing, Percy & Reed fares come adorned with il­lus­tra­tions of dif­fer­ent as­pi­ra­tions as well as tongue-in-cheek names. The men and I hap­pily chat about the hair rev­o­lu­tion. Adam, how would youu put a twist on Valentino’s Au­tumn/ utumn/ Win­ter ’13 run­way braids? ids? AR: I think it is best to keep this look mod­ern, and try not to make the braids too clean. Braid id rib­bon or cord into the hair. Coloured ured wefts add in­ter­est. Braid­ing dif­fer­ent ff sec­tions of f hair can also give def­i­ni­tion and a softer fin­ish. To take it from day to night, add small braids and pull into a messed-up bun. the lat­ter’s is very glossy and shiny. But bear in mind, this his is mainly due to her great colour lour and healthy strands. How can we achieve that princess shine? P&R: Make sure the hair air is in top con­di­tion – this will en­sure the full, shiny, glossy, sexy fin­ish women want when get­ting a blowdry. Percy & Reed To­tally TLC Hy­drat­ing Mask and Bril­liantly Beau­ti­ful Su­per Gloss­ing Mask are ex­cel­lent nt ways to main­tain healthy locks.

Burberry Prorsum Au­tumn/ Win­ter ’13 House of Hol­land Au­tumn/ Win­ter ’13 Mary Ka­trant­zou Au­tumn/ Win­ter ’13 Christo­pher Kane Au­tumn/ Win­ter ’13

Emma Wat­son

Cher Lloyd

Florence Welch Rosie Hunt­ing­tonWhite­ley

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