THE ALEXA EFFECT
Colourist Jose “Joe” Quijano of Nevilles Hair & Beauty used L’Oréal Professionnel INOA ODS2 to create a subtle twodimensional tone on It girl Alexa Chung. “We dyed it more like my natural colour and matched that very wonderfully and made it shinier, which was a bonus,” says Chung. Joe gets technical: “I applied four different INOA shades to Alexa’s hair, two from the new collection – 7.33 and 8.21 – and a cooler and warm blonde from the existing range.” For added softness, top off the look with Tecni Art Super Dust and pull down some gold bits to show off the colour. L’Oréal Professionnel Tecni Art Super Dust, RM35
You did these tousled wavesw a while ago, whichhi h lookl k great even on shorter hair. Can anyone replicate this? PP: Yes, it is easy to wear and really low maintenance. Load up on Percy & Reed Wonderfully Wavy Texturising Spray. Lift your hair up and spray from below, or spritz the texture spray onto a paddle brush and run it through your locks. Advice for the sleek ponytail that is such a huge trend this season? AR: Ultra-straight ends lead the way. Whether deeply side-parted or kept casual with a middle parting, don’t think you can just wake up and tie up! You still need to blow-dry a little volume and shape into the hair first before running through with straightening irons for a sleek finish. PP: Run a ceramic straightener over but make sure you only do this once because you don’t want it to look like you’ve spent hours on it. I love this style parted in the middle, casually pulled back, and tied securely at the nape of the neck.
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