THE ALEXA EF­FECT

Harper’s Bazaar (Malaysia) - - Beauty -

Colourist Jose “Joe” Qui­jano of Nevilles Hair & Beauty used L’Oréal Professionnel INOA ODS2 to cre­ate a sub­tle twodi­men­sional tone on It girl Alexa Chung. “We dyed it more like my nat­u­ral colour and matched that very won­der­fully and made it shinier, which was a bonus,” says Chung. Joe gets tech­ni­cal: “I ap­plied four dif­fer­ent INOA shades to Alexa’s hair, two from the new col­lec­tion – 7.33 and 8.21 – and a cooler and warm blonde from the ex­ist­ing range.” For added soft­ness, top off the look with Tecni Art Su­per Dust and pull down some gold bits to show off the colour. L’Oréal Professionnel Tecni Art Su­per Dust, RM35

You did th­ese tou­sled wavesw a while ago, whichhi h lookl k great even on shorter hair. Can any­one repli­cate this? PP: Yes, it is easy to wear and re­ally low main­te­nance. Load up on Percy & Reed Won­der­fully Wavy Tex­tur­is­ing Spray. Lift your hair up and spray from be­low, or spritz the tex­ture spray onto a pad­dle brush and run it through your locks. Ad­vice for the sleek pony­tail that is such a huge trend this sea­son? AR: Ul­tra-straight ends lead the way. Whether deeply side-parted or kept ca­sual with a mid­dle part­ing, don’t think you can just wake up and tie up! You still need to blow-dry a lit­tle vol­ume and shape into the hair first be­fore run­ning through with straight­en­ing irons for a sleek fin­ish. PP: Run a ce­ramic straight­ener over but make sure you only do this once be­cause you don’t want it to look like you’ve spent hours on it. I love this style parted in the mid­dle, ca­su­ally pulled back, and tied se­curely at the nape of the neck.

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Alexa Chung

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