IS THE NIGHT
Celebrating the elegance of the Jazz Age.
No other era embodies fabulousness, drama and joie de vivre quite like the Roaring Twenties. In the wake of the First World War emerged the economic boom that was to define the golden decade. It was the age of opulence, pure splendour, and wild, unbridled hedonism. Surrealism, Art Deco, and jazz music all flourished under a changed society’s fresh perspective. Cinematic glamour took on a whole new meaning with the advent of such memorable talking features as Lights of New York (1928) and On with the Show (1929).
It was within this revolutionised film industry that Moët & Chandon made its first screen appearance in 1928. Masterpieces the likes of Alfred Hitchcock’s Champagne featured many a crystal flute of sparkling effervescence, and it was through the clarity of these that the world first witnessed the rise of arts and culture.
Of course, Hollywood’s adoration of the famed party elixir was always splashed across the media. Screen siren Marlene Dietrich was quoted saying champagne “gives you the impression that every day is Sunday”, while decades later, Brigitte Bardot claimed it was the one thing that gives her zest when tired.
Amid such dynamic transformations pulsing at the heart of a modern attitude, one thing remains unchanged; the house’s founding values stay strong. Timeless yet contemporary, journeying through a history resplendent with meaning, the renowned French winery continues to celebrate life’s most joyous occasions.
Recently, bedecked in flapper dresses and glamorous gowns, lavished with dazzling sequins and classic pearls, the stylish winners of Moët & Chandon’s ‘Celebration of 1920s Style’ makeover truly echoed these lasting principles, revelling in all things beautiful, be they concrete or abstract.
“When you put a vintage piece on, you understand how women feel as style and glamour icons, and these are the same values shared by Moët & Chandon,” said fashion blogger Sara Garcia, who rocked a Louise Brooks bob and flapper feathers at the photoshoot.
“This is a moment worth remembering – when fun, laughter, and friendship come into play,” shared Reena Tan, country manager of a luxury watch marque. “I had such a wonderful time with my friends. I really felt that it brought me back to the 1920s to be in my vintage dress, the classic hairdo, and pearls, pearls, pearls. What a way to step into a trend-setting era.”
For Yiga Josayma, programme manager at an international public health NGO, the bubbly experience was rather more sentimental. “My boyfriend and I had Moët & Chandon champagne on our first few dates; it was both luxurious and romantic. Now we always keep one chilled and ready for little celebrations,” she winks.
In terms of living it up no matter the decade, Josayma sums it up best: “When you uncork a bottle of Moët & Chandon champagne, the day is suddenly lifted out of the ordinary.” www.moet.com
Sara Garcia, Reena Tan, and Yiga Josayma turn on the vintage charm