Cel­e­brat­ing the el­e­gance of the Jazz Age.

Harper’s Bazaar (Malaysia) - - Life -

No other era em­bod­ies fab­u­lous­ness, drama and joie de vivre quite like the Roar­ing Twen­ties. In the wake of the First World War emerged the eco­nomic boom that was to de­fine the golden decade. It was the age of op­u­lence, pure splen­dour, and wild, un­bri­dled he­do­nism. Sur­re­al­ism, Art Deco, and jazz mu­sic all flour­ished un­der a changed so­ci­ety’s fresh per­spec­tive. Cin­e­matic glam­our took on a whole new mean­ing with the ad­vent of such mem­o­rable talk­ing fea­tures as Lights of New York (1928) and On with the Show (1929).

It was within this rev­o­lu­tionised film in­dus­try that Moët & Chan­don made its first screen ap­pear­ance in 1928. Master­pieces the likes of Al­fred Hitch­cock’s Cham­pagne fea­tured many a crys­tal flute of sparkling ef­fer­ves­cence, and it was through the clar­ity of th­ese that the world first wit­nessed the rise of arts and cul­ture.

Of course, Hol­ly­wood’s ado­ra­tion of the famed party elixir was al­ways splashed across the me­dia. Screen siren Mar­lene Di­et­rich was quoted say­ing cham­pagne “gives you the im­pres­sion that ev­ery day is Sun­day”, while decades later, Brigitte Bar­dot claimed it was the one thing that gives her zest when tired.

Amid such dy­namic trans­for­ma­tions puls­ing at the heart of a mod­ern at­ti­tude, one thing re­mains un­changed; the house’s found­ing val­ues stay strong. Time­less yet con­tem­po­rary, jour­ney­ing through a his­tory re­splen­dent with mean­ing, the renowned French win­ery con­tin­ues to cel­e­brate life’s most joy­ous oc­ca­sions.

Re­cently, be­decked in flap­per dresses and glam­orous gowns, lav­ished with daz­zling se­quins and clas­sic pearls, the stylish win­ners of Moët & Chan­don’s ‘Celebration of 1920s Style’ makeover truly echoed th­ese last­ing prin­ci­ples, rev­el­ling in all things beau­ti­ful, be they con­crete or ab­stract.

“When you put a vin­tage piece on, you un­der­stand how women feel as style and glam­our icons, and th­ese are the same val­ues shared by Moët & Chan­don,” said fash­ion blog­ger Sara Gar­cia, who rocked a Louise Brooks bob and flap­per feath­ers at the pho­to­shoot.

“This is a mo­ment worth re­mem­ber­ing – when fun, laugh­ter, and friend­ship come into play,” shared Reena Tan, coun­try man­ager of a lux­ury watch mar­que. “I had such a won­der­ful time with my friends. I re­ally felt that it brought me back to the 1920s to be in my vin­tage dress, the clas­sic hairdo, and pearls, pearls, pearls. What a way to step into a trend-set­ting era.”

For Yiga Josayma, pro­gramme man­ager at an in­ter­na­tional pub­lic health NGO, the bub­bly ex­pe­ri­ence was rather more sen­ti­men­tal. “My boyfriend and I had Moët & Chan­don cham­pagne on our first few dates; it was both lux­u­ri­ous and ro­man­tic. Now we al­ways keep one chilled and ready for lit­tle cel­e­bra­tions,” she winks.

In terms of liv­ing it up no mat­ter the decade, Josayma sums it up best: “When you un­cork a bot­tle of Moët & Chan­don cham­pagne, the day is sud­denly lifted out of the or­di­nary.”

Sara Gar­cia, Reena Tan, and Yiga Josayma turn on the vin­tage charm

Sparkling per­fec­tion

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