MUSCLE MEN Real men want a heavy duty performer and Kiehl’s may just have the answer with the launch of Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men.
You’ve heard it a million times over: Men are from Mars, and women from Venus. Best-selling author John Gray’s brilliant treatise on how the sexes are polar opposites has long been the subject of many a rom-com but never before has it been more apparent than now, with men taking a bigger interest in skincare. Says Cammie Cannella, Kiehl’s vice president of global education and customer relations, “At Kiehl’s, we have been focused on the needs of our male customers for decades – particularly since the introduction in the 1970s of our White Eagle Shave Cream, a longtime favourite.”
No doubt men’s skincare needs differ from those of women and it’s only in the last decade or so that they have become more overt in their demands for specialised skincare. “Over the years,” says Cannella, “we have garnered a reputation for developing products for men that meet the unique needs of their skin. Even today, as men have become more sophisticated in their skincare routines, increasingly demanding better results from the products they choose, they appreciate the fact that there’s no hype around our products. We create our formulas for men first and foremost to work, and ultimately to be both simple to use as well as easy to incorporate into a regimen.”
One such product is the new Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men, a clinically-proven antiageing treatment specifically formulated for men’s thicker, coarser skin. The star product has already garnered a host of celebrity fans since its launch counting Olivia Palermo’s man, Johannes Huebl, the German model and photographer known for his work with Cole Haan and Hugo Boss, as well as Avenger’s star Jeremy Renner as new believers. It’s evident the skincare brand is as dedicated to the needs of men as to its die-hard female fans having created a one-stop product that caters to men who, unlike women, will not use four to eight products in their daily skincare routine. Men are result-oriented creatures in that they want easy-to-use, multi-tasking products that deliver tangible, visible results.
Let’s face facts. Men’s skin is also essentially different from women’s. “At Kiehl’s, we have long recognised that men’s skin is different than women’s skin in several important ways,” states Dr. Angelike Galdi, Kiehl’s head chemist and AVP of research and innovation. “A man’s skin is not only thicker, but tends to be oilier. And, men tend to subject their faces, in particular, to more damaging forces, be it shaving, overexposure to UV or a simply more rugged lifestyle. To assure optimal efficacy in an anti-ageing formula, we needed to formulate this product with these male-specific factors in mind.” Because men’s skin has 25 percent more collagen, this thickness impacts the way it ages – more slowly at first, but displaying deeper and more pronounced wrinkles later. It also impacts how effective an anti-ageing moisturiser can be. Of course, as men’s skin is prone to more damage from UV rays, environmental pollutants, and daily shaving, they need a product that can work on wrinkles while decreasing inflammation and free radicals on the skin. As such, this baby is power-packed with caffeine, best for decreasing puffiness, and vitamin C, a great antioxidant for youthful, healthier-looking skin.
Facial Fuel “Heavy Lifting” Moisturizer is a dual-action anti-ageing formula to battle the hands of time.