Harper’s Bazaar (Malaysia) - - Beauty -

he Me woman is an in­di­vid­ual,” de­scribes Al­ber El­baz with that mis­chievous twin­kle in his eyes, “which doesn’t mean that she is an in­di­vid­u­al­ist or nar­cis­sist. No, she is an in­di­vid­ual be­cause she also thinks about her­self. She pays at­ten­tion to what she is or what she wears, rather than try­ing to po­si­tion her­self with re­spect to oth­ers.”

It all be­gan with his vi­sion for the brand, in which he be­lieves that he is not cloth­ing women as just mod­els but rather to give them aes­thetic value and char­ac­ter ev­ery day. “My work at Lan­vin is about evo­lu­tion, not rev­o­lu­tion. I like the idea of en­sur­ing longevity for Lan­vin by build­ing a pal­pa­ble, long-last­ing iden­tity that is clearly Lan­vin and for­ever Lan­vin,” says the de­signer. He has a predilec­tion for fab­ric and cuts that keep the sil­hou­ette airy, y, al­low­ing the body to move freely, ly, with beauty and emo­tion shin­ing through. And El­baz took ook the same ap­proach when cre­at­ing eat­ing Me; the fra­grance is an ex­ten­sion of his Lan­vin vin woman – so­phis­ti­cated, ed, some­what whim­si­cal, cal, dif­fer­ent, as­sertive, and ut­terly sen­sual.


El­baz’s vi­sion of the Lan­vin vin woman goes hand in hand with his sump­tu­ous ous de­signs. Who could for­get get the pe­plum uproar he had Lan­vin Blue em­broi­dery caused just a few sea­sons ago, and all the jew­ellery sim­ply drip­ping off the gor­geous cre­ations?

Th­ese are El­baz’s dis­tinct touches, as Lan­vin Me EDP, RM263 ( 50ml) & RM339 ( 80ml) evinced evinc on the be­jew­elled chain around aroun the fra­grance fla­con; the so­phis­ti­cated black cap en­graved en with late founder Jeanne J Lan­vin’s favourite de­sign; and the Art Deco sil­hou­ette. There is a touch of Lan­vin Blue as well, the colour that is as­so­ci­ated with Jeanne, and which is still found on the brand’s in­signia to­day. She is said to t have dis­cov­ered this blue­mauve shade dur­ing her trips to Italy that even­tu­ally led to the open­ing of her dye fac­tory f in Nan­terre in 1923.

Lan­vin Au­tumn/ Win­ter ’12, the source of in­spi­ra­tion

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