A NEW SIG­NA­TURE

Harper’s Bazaar (Malaysia) - - Beauty -

For Me, in­gre­di­ents were care­fully cho­sen to give the fra­grance the equiv­a­lent of sheer ex­pres­sion, one that is not too in­tox­i­cat­ing yet mem­o­rable enough to leave a last­ing im­pres­sion. Like Lan­vin’s fash­ion col­lec­tions, the fra­grance is all about fem­i­nin­ity that is both in­ti­mate and yet out­stand­ing.

Per­fumer Domi­t­ille Bertier elab­o­rates: “My in­spi­ra­tion comes from my ad­dic­tion to liquorice wood and to an iconic ul­tra­fem­i­nine flower in per­fumery: the tuberose. For Lan­vin Me, I wanted to de­sign a fra­grance that un­veils a bright and an ad­dic­tive sen­su­al­ity with the chic sig­na­ture,” she says, adding that the blue­berry in the top notes pays ho­mage to the Lan­vin blue.

Like all Lan­vin sig­na­tures, this fra­grance is about the wearer’s per­son­al­ity. El­baz muses: “The gold chain dec­o­rated with a blue­toned gem­stone rep­re­sents a link be­tween fash­ion and emo­tion, and this fra­grance is the fin­ish­ing touch that cel­e­brates the Lan­vin woman’s lib­er­a­tion. Since Me is a gift per­fume, the Me woman likes to give it to her­self. There is no shame about it.”

Al­ber El­baz

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