Let There Be LIGHT
Two new fragrances capture the essence of femininity and sunlight. By Li Ying Lim.
efore the fragrance, there was Elie Saab’s universe – and it was filled with light. Perfumer Francis Kurkdjian, who worked with Saab to bring his first eponymous fragrance to life, was intrigued. “What I found fascinating was the idea of interpreting light; I didn’t have any specific images in mind, just sensations – the whiteness of the sun at its zenith, radiant femininity; a modern interpretation of voluptuousness,” he shares.
Sketches for Elie Saab Le Parfum
Francis Kurkdjian, the fragrance nose Designer Elie Saab deep in thought
On the set of the ad campaign shoot