CLEAN AND CRISP

Harper’s Bazaar (Malaysia) - - Beauty -

In­spired by the first light of day, Hugo Boss re­turns to the first Boss Nuit with Jour. “For me, it’s a mood boost. It’s fresh and beau­ti­ful, and wakes me up in the morn­ing. I think there’s some­thing re­ally op­ti­mistic about it,” re­veals ac­tress Gwyneth Pal­trow of the sec­ond fra­grance she fronts for Hugo Boss. It is all about that ex­cit­ing prospect of the day ahead for a suc­cess­ful woman, who takes on the day with el­e­gance and poise as well as un­fal­ter­ing pas­sion. “We put a lot of em­pha­sis on a re­ally in­tel­li­gent and so­phis­ti­cated in­gre­di­ent se­lec­tion to make sure they each rep­re­sented a dif­fer­ent part of the Boss woman,” de­scribes Will An­drews of Jour, which means ‘day’ in French. An­drews spear­headed the cre­ation of Nuit as well as Jour fra­grances. “With a com­bi­na­tion of del­i­cate white flow­ers and vi­brant cit­rus, we were able to cre­ate some­thing fem­i­nine, el­e­gant, and so­phis­ti­cated. The aim was to not only make women feel beau­ti­ful, com­posed, and in­spired, but give them a fra­grance that com­bined this with a soft burst of fresh­ness that mir­rored that feel­ing of an­tic­i­pa­tion and ex­cite­ment at the first light of day.”

Boss am­bas­sador Gwyneth Pal­trow

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