CLEAN AND CRISP
Inspired by the first light of day, Hugo Boss returns to the first Boss Nuit with Jour. “For me, it’s a mood boost. It’s fresh and beautiful, and wakes me up in the morning. I think there’s something really optimistic about it,” reveals actress Gwyneth Paltrow of the second fragrance she fronts for Hugo Boss. It is all about that exciting prospect of the day ahead for a successful woman, who takes on the day with elegance and poise as well as unfaltering passion. “We put a lot of emphasis on a really intelligent and sophisticated ingredient selection to make sure they each represented a different part of the Boss woman,” describes Will Andrews of Jour, which means ‘day’ in French. Andrews spearheaded the creation of Nuit as well as Jour fragrances. “With a combination of delicate white flowers and vibrant citrus, we were able to create something feminine, elegant, and sophisticated. The aim was to not only make women feel beautiful, composed, and inspired, but give them a fragrance that combined this with a soft burst of freshness that mirrored that feeling of anticipation and excitement at the first light of day.”