Bri­tish COOL

Harper’s Bazaar (Malaysia) - - Flash! -

Fash­ion’s re­cent pas­sion for the mys­tery and dark glam­our of film noir in­spired more than front-row de­sire for ’40s dresses and Mar­cel waves. In a prob­a­ble nod to Lon­don’s role in Bri­tain’s take on the genre (the city pro­vided the ar­rest­ing back­drop for movies such as Night and the City and It Al­ways Rains on Sun­day) Longchamp opened an im­pres­sive three-storey bou­tique on Re­gent Street.

Amid the splen­dour of cham­pagne, canapés, and dee­jay Alexa Chung’s up­beat spin, guests ad­mired the finest leather goods in what has been dubbed “La Mai­son in Mo­tion”. It was a wel­come break from the mad­ness of Lon­don Fash­ion Week as well as the chance to dis­cuss each tongue-wag­ging show and digest favourite run­way looks.

Re­it­er­ated in a lim­ited edi­tion spe­cially for the grand oc­ca­sion was the much-loved Lé­gende bag. Beau­ti­fully crafted in patent calf­skin as black as the city’s iconic taxis, the Bri­tish ver­sion comes aptly cus­tomised with the Union Jack and al­ready counts Kate Moss, Madonna, and Cather­ine, Duchess of Cam­bridge among its fa­mous fans.

“It was dur­ing a photo shoot for our ad­ver­tis­ing cam­paign that Kate Moss saw the bag for the first time and rec­om­mended that I add a flam­boy­ant flame red lin­ing,” shared So­phie De­la­fontaine, Longchamp’s artis­tic di­rec­tor. “In a way, it was my first col­lab­o­ra­tion with her.”

Alexa Chung

quas net si Am, L’Wren Scott and Mick Jag­ger Josephine de la Baume The new Longchamp flag­ship on Lon­don’s Re­gent Street

Caro­line de Mai­gret Pixie Geldof and Jack Guin­ness

Zoe Sal­dana

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