The SCI­ENCE of LUX­URY

Lift your spir­its with a new skin­care break­through from Chanel. By Su­nitha Thaya­paran.

Harper’s Bazaar (Malaysia) - - Beauty -

adi­at­ing the clas­sic brand DNA of the French fash­ion house that made an icon of the LBD (the lit­tle black dress) and pearls du jour, is none other than Marie-Hélène Lair, di­rec­tor of in­ter­na­tional sci­en­tific com­mu­ni­ca­tions, sched­uled to take a select crew of ed­i­tors through the finer points of dis­tinc­tion of Le Lift: Chanel’s new­est lux­ury cream range. The series in­cludes Le Lift Crème, Le Lift Crème Fine, and Le Lift Crème Riche, and while there are sub­tle points of dis­tinc­tion, the un­der­ly­ing prin­ci­ple is that each al­lows a woman the lux­ury of be­ing com­pletely her­self in her pre­ferred beauty regime.

“What we’re talk­ing about here, is some­thing rad­i­cally dif­fer­ent from what we’ve seen with, say, the rich­ness of Sublim­age or even the Hy­dra Beauty range,” be­gins Lair as she takes us through a series of light ex­per­i­ments de­signed to give the per­fect sen­so­rial ex­pe­ri­ence of the cream. Le Lift is some­what in­tu­itive and us­ing epi­ge­net­ics to in­au­gu­rate “self-bi­ol­ogy”, the new range al­lows women to de­fine their own path to beauty. “At Chanel, we know that all women wear their age dif­fer­ently. So the Le Lift range is a firm­ing and anti-wrin­kle cream range cre­ated to fit each in­di­vid­ual woman’s unique life­style and skin­care con­cerns.” Lair ex­plains that the vis­i­ble signs of age­ing ap­pear at a dif­fer­ent rate for all women and that the key to slow­ing down these signs of age­ing is to in­crease the amount of youth pro­teins pro­duced. Not only do these youth pro­teins de­crease signs of age­ing such as the ap­pear­ance of fine lines and wrin­kles, but they help even out skin tone as well.

“Twelve years of re­search,” be­gins Lair, as ed­i­tors sniff and play with the seg­re­gated tex­tures of Le Lift in a serene lab as­sem­bled in Hong Kong for the launch, “re­sulted in an ex­tremely ef­fi­ca­cious ex­tract from the edulis plant, the roots of which are par­tic­u­larly rich in pro­tec­tive and an­tiox­i­dant mol­e­cules.” Break­ing the sci­ence down to the sim­plest terms is an art in it­self and Lair does it well. “Backed by its work with world-renowned anti-age­ing spe­cial­ist Pro­fes­sor Gerry Melino,

Diane Kruger in the new cam­paign

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