The HAZE EF­FECT

New York-based graf­fiti artist and graphic de­signer Eric Haze talks to BAZAAR about his limited-edi­tion Christ­mas col­lec­tion for Kiehl’s. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - Beauty -

brand. br “At Kiehl’s, we take pride in our her­itage, and what w bet­ter way to cel­e­brate the hol­i­day sea­son than to col­lab­o­rate co with one of New York’s finest?”

Born and bred in New York, Haze im­me­di­ately catches ca onto the brand’s core iden­tity be­cause of their sim­i­lar “less is more” ap­proach. “I am not just en­gaged as an in­di­vid­ual and artist, but as brand col­lab­o­ra­tor and fan. At this stage in my ca­reer I am re­ally only in­ter­ested in brands that are sig­nif­i­cant and wellestab­lished with val­ues of their own, where we can bring both our aes­thet­ics to the ta­ble. Kiehl’s most def­i­nitely ticks all those boxes for me.” This Christ­mas, Haze fol­lows in the foot­steps of fel­low pop art mates Kenny Scharf, Jeff Koons, and Kaws by lend­ing his orig­i­nal art­work to the skin­care brand’s an­nual Hol­i­day Col­lec­tion. His de­signs of the let­ter K and stars in fes­tive colours will adorn Kiehl’s best­sellers in­clud­ing the Ul­tra Fa­cial Cream, Cal­en­dula Toner, and per­son­alised gift sets.

Iron­i­cally, colour, Haze ad­mits, is not usu­ally in his art­work’s DNA. “I’m well known for my black, white, and grey ap­proach to my work. This comes from the fact that I’m pri­mar­ily a logo de­signer,” h he laughs. “To cre­ate art­work is one thing, but to c cre­ate art­work that stands as an ac­tual pat­tern and is well-served as pack­ag­ing is a trick­ier sci­ence. Since holidays are joy­ous times, for this col­lec­tion, I wanted to strike a bal­ance be­tween be­ing or­ganic and cre­ative.”

Haze is happy that the part­ner­ship is a healthy, bal­anced mar­riage of art and prod­uct. “It is also another plat­form to reach per­haps a new and dif­fer­ent au­di­ence,” he ex­plains. “I don’t te tend to be a sto­ry­teller or an il­lus­tra­tor that way. I In­stead I’d like to think there is a sense of risk, per­sonal com­mit­ment, and con­fi­dence that comes through my work that I hope is in­spi­ra­tional to oth­ers.” Kiehl’s X Haze Col­lec­tion is avail­able at all Kiehl’s stores now.

COLOUR TUNES

Kiehl’s x Haze Col­lec­tion Ul­tra Fa­cial Cream, RM100

Kiehl’s x Haze Col­lec­tion Cal­en­dula Toner, RM135

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