Harper’s Bazaar (Malaysia) - - Talking Points -

Re­mem­ber your first phone? An early ’90s ana­log brick. Prob­a­bly about half a kilo, lasted for maybe two hours. I didn’t like it very much. Why choose a Vertu? I be­lieve your phone is your most pre­cious thing. It’s got ev­ery­thing in­side it, you touch it all the time, you prob­a­bly don’t move with­out it. And if you’ve got to a point in life where you can have things that say some­thing about you and are bet­ter than nor­mal, have the bet­ter than nor­mal. Are the new colours a change in strat­egy? It’s tar­geted to be a more con­tem­po­rary de­sign, and for a younger and more fe­male au­di­ence. Black was al­ways our big­gest seller but sales of the rasp­berry and or­ange colours are com­ing up as high. Your favourite de­sign col­lab­o­ra­tions? We’ve worked with Lapo Elkann, a very in­ter­est­ing char­ac­ter. The Ja­panese have these liv­ing na­tional trea­sures, these ar­ti­sans. One whom I met, 80 years old, do­ing lac­quer work, was just awe­some. We went out to din­ner and he was cov­ered in black resin; he’s a de­light­ful man who lives and breathes his work. In town for the launch of the new Con­stel­la­tion, Vertu’s head of con­cept cre­ation and de­sign con­nects with Evanna Ramly. Who is the Vertu woman? Some­one who’s made some­thing of her­self. Funny, the name Alexa Chung has been bandied around quite a lot at work lately. My de­sign­ers think she’s hot. Your favourite of all your cre­ations? It’s al­ways the lat­est one. I’m a geek at heart, so the more tech­nol­ogy, the bet­ter. Al­though I do have a soft spot for the sec­ond ever phone we made, As­cent. It was a beau­ti­ful yin-yang of sup­ple leather and a zir­co­nium al­loy called Liq­uid­metal. What’s the best part of your job? Dreaming things up. I like get­ting to places early, like air­ports, and sit­ting in them, watch­ing peo­ple, just hav­ing dif­fer­ent ideas. And then bug­ging the heck out of my team when I get back and say, “I’ve thought about this” and they go, “Oh no.” If you weren’t a de­signer, what would you be? I never wanted to be any­thing else. I do like weld­ing things to­gether – I’ve got my own welder at home. It’s bril­liant fun. If I ever re­tire, I’m go­ing to make one of those mas­sive clocks you see in town squares where balls roll down things and wa­ter sloshes. I’m go­ing to put it in the gar­den and an­noy ev­ery­one.

The cam­paign was shot by fash­ion pho­tog­ra­pher Kris­tian Schuller The new Vertu Con­stel­la­tion


Au­gust: Osage County

Hutch Hutchi­son

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