FIVE MINUTES WITH … SANDRA CHOI, CREATIVE DIRECTOR OF JIMMY CHOO
Starting at her uncle Jimmy Choo’s workshop in the ’90s, Sandra Choi worked her way up with co-founder and former creative director Tamara Mellon as a designer to turn it into the powerhouse it is today. BAZAAR caught up with her to talk new beginnings and metamorphosis. Tell us about the latest collection. It’s really about nature and getting in touch with Mother Earth. Maybe it’s because I gave birth 12 weeks ago and that led to ideas about rebirth and the metamorphosis of creatures around us. Butterflies starting life in a cocoon then unleashing themselves, free and LeSportsac, the American brand known for its nylon bags in eye- catching prints and bright colours, turns 40 this year. Look out for the new LePatch bag, a quilt-like piece that features over 190 of LeSportsac’s most popular prints. beautiful. The way insects protect themselves through camouflage – the beauty of the colours and patterns they take is incredible. Your vision from the brand? Well, I have been with the company for 17 years, but to be able to take what we have done up to now and put my own stamp on it is exciting. To me the brand will always have those glamorous and sexy elements, but there is another side to it, an off-duty attitude that I would like to embrace. Shoes you love to wear? It’s a four-inch heel when I need the height; off-duty I do biker boots. I’m versatile, but my best friend has always been a black pointy-toe 100mm pump.
Jimmy Choo Spring/ Summer ’14
LePatch bag, LeSportsac