FIVE MIN­UTES WITH … SAN­DRA CHOI, CRE­ATIVE DI­REC­TOR OF JIMMY CHOO

Harper’s Bazaar (Malaysia) - - Hottest, Newest, Latest -

TURN­ING 40

Start­ing at her un­cle Jimmy Choo’s work­shop in the ’90s, San­dra Choi worked her way up with co-founder and for­mer cre­ative di­rec­tor Ta­mara Mel­lon as a de­signer to turn it into the pow­er­house it is to­day. BAZAAR caught up with her to talk new be­gin­nings and meta­mor­pho­sis. Tell us about the lat­est collection. It’s re­ally about na­ture and get­ting in touch with Mother Earth. Maybe it’s be­cause I gave birth 12 weeks ago and that led to ideas about re­birth and the meta­mor­pho­sis of crea­tures around us. But­ter­flies start­ing life in a co­coon then un­leash­ing them­selves, free and LeS­port­sac, the Amer­i­can brand known for its ny­lon bags in eye- catch­ing prints and bright colours, turns 40 this year. Look out for the new LePatch bag, a quilt-like piece that fea­tures over 190 of LeS­port­sac’s most pop­u­lar prints. beau­ti­ful. The way in­sects pro­tect them­selves through cam­ou­flage – the beauty of the colours and pat­terns they take is in­cred­i­ble. Your vi­sion from the brand? Well, I have been with the com­pany for 17 years, but to be able to take what we have done up to now and put my own stamp on it is ex­cit­ing. To me the brand will al­ways have those glam­orous and sexy el­e­ments, but there is an­other side to it, an off-duty at­ti­tude that I would like to em­brace. Shoes you love to wear? It’s a four-inch heel when I need the height; off-duty I do biker boots. I’m ver­sa­tile, but my best friend has al­ways been a black pointy-toe 100mm pump.

Jimmy Choo Spring/ Sum­mer ’14

LePatch bag, LeS­port­sac

San­dra Choi

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