Miriam QUEVEDO

The in­no­va­tive, pas­sion­ate Span­ish founder on her epony­mous la­bel and the se­cret to a great mane. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - Beauty -

Your ear­li­est beauty mem­ory? From a very young age, I’ve loved to ex­per­i­ment with plants and flow­ers, cre­at­ing “home-made” beauty treats. What made you de­cide to ven­ture into hair­care? Well, the Miriam Quevedo Com­pany ac­tu­ally started with skin­care. It wasn’t un­til 2007 I felt there was a strong ab­sence e of high-qual­ity hair­care. You could say I had an ul­te­rior mo­tive, as I needed ex­tra TLC for my own tresses – in­creas­ingly dry y with age – and I wasn’t get­ting re­sults no mat­ter what I tried. So we thought, why not cre­ate a new con­cept for the hair and scalp, ap­ply­ing our know-how and ex­per­tise se in anti-age­ing skin­care to hair­care? Your tips for lus­trous locks? First of all, healthy eat­ing is es­sen­tial – it is s the se­cret to great hair. And not stress­ing out cer­tainly helps a lot, too! Of course, a good cleans­ing rit­ual us­ing high-qual­ity prod­ucts makes an ab­so­lute dif­fer­ence. I would rec­om­mend Miriam Quevedo Ex­treme Caviar (great for tan­gles), In­ten­sive Anti-Ag­ing Luxe Masque, and Re­struc­tur­ing Luxe Serum. Top it all off with our new Sublime Gold Oil. When you say healthy eat­ing, what would you rec­om­mend? Per­son­ally I like lots of greens with fish and, time to time, some grilled meat. For a deca­dent treat I go Span­ish – Jamón Ibérico with good bread and tomato. Your go-to en­ergy booster? A nat­u­ral juice of or­ange and lemon with a lit­tle bit of gin­ger. As a na­tive Span­ish, do you see a distinc­tion be­tween Asian and Euro­pean hair rit­u­als in gen­eral? Not at all; our prod­ucts do well glob­ally. We all mis­treat our hair: if we have curls we want the op­po­site, if we have dark tresses we want them blonde. This goes across cul­tures; it’s a de­sire for per­fec­tion. MAC Al­lur­ing Aquatic Split Fi­bre Face Brush, RM140 Chanel Exclusive Cre­ation Jardin de Camelias, RM215 MAC Al­lur­ing Aquatic Ex­tra Di­men­sion Blush in Sea Me, Hear Me, RM88 Yo Your thoughts on white hair? Whi White hair is very good hair, but this type needs more care. Con­di­tion­ers with ex­tra nour­ish­ing ac­tives can ad­dress spe­cific needs so white strands won’t turn yel­low. Your prod­ucts are so lux­u­ri­ous. What in­spired the lat­est? The de­sire to cap­ture the sparkle of di­a­monds and their own light, and trans­fer that shine to the mane. We wanted a for­mula that gives ex­tra love and care with­out weigh­ing strands down. Plat­inum is the con­duc­tor that sends the anti-age­ing in­gre­di­ent straight to the heart of your hair. Fi­nally, ther­mal wa­ter spe­cially de­rived from the hot springs in Salies de Béarn des Gaves is high in an­tiox­i­dants that help achieve beau­ti­ful and healthy locks. And the dis­tinc­tive scent? We cre­ate our per­fume in Grasse, France, with in­gre­di­ents of the high­est qual­ity. Weekend style tip? Our deluxe hair tur­ban keeps my mane wavy and vo­lu­mi­nous in the eas­i­est way. Your beauty must-haves? Miriam Quevedo A-Helix Ad­vanced Re­newal BB Crème Color Nude SFP 30, Yves Saint Lau­rent il­lu­mi­na­tor, MAC blusher, Estée Lauder eye­shadow, a mas­cara, Chanel pow­der, black kohl, and brushes of dif­fer­ent mea­sures, in­clud­ing a spe­cial eye­brow cor­rec­tor. If I am very tired I need Miriam Quevedo Gla­cial White Caviar treat­ment Mist and A-Helix Ad­vanced Re­newal Overnight Mask.

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Bobbi Brown Smokey Eye Mas­cara, RM90 Estée Lauder Pure Color In­stant In­tense Eye Shadow Trio in Ster­ling Plums, RM125

Miriam Quevedo Plat­inum & Di­a­monds Lux­u­ri­ous Drops, RM199

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