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ERDEM SPRING/ SUMMER ’14 Turner started by using the Tecni. Art Full Volume Extra Mousse and drying it into the hair to “give it some guts”. Then, using his hands, he created a low side parting to slightly resemble a comb over. The idea was to create something that looked like it hadn’t been done right, created by a naive person who couldn’t quite get it perfect. The side-swept fringe was secured with a very visible bobby pin, again to show youth and naivety. The hair was then blasted with Tecni. Art Fresh Dust to create fluffiness and lightness, complementing the collection. Erdem wanted something “a bit ghostly, dark and creepy”. The back of the hair was pinned up so it looked like the hair had been secured casually with a pencil. To finish the look, Tecni. Art Fix Anti-Frizz hairspray was over-used so it almost looked wet and like the young person had accidentally used too much product. Two bits of hair were also pulled out the side and sprayed again with Tecni. Art Fix AntiFrizz to look a bit like sideburns. PETER PILOTTO SPRING/ SUMMER ’14 Turner worked Tecni. Art Pli into the hair section by section, drying it with his fingers. For girls who had thick tresses, he braided some of it underneath to give the look of thin, straggly hair. There was a lot going on with the clothes in the collection so they didn’t want too much hair on the clothes. Once the hair was dry, it was left to look thin with not much movement in it. Turner wanted it to look very little-girly in a “sickly sweet” way. Finally, the fringe was parted in the centre and pulled back behind the ears into two loops, secured with visible bobby pins to further emulate the little-girl look.